CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value
Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s Affiliate Incrementality and ...
A Deep Dive into Inflation – What Does it Mean for You This Time?
You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on what marketers can ...
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022? CJ's ...
PMA Announces 2022 Board Of Directors
The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.
2021 PerformanceIN Top 50
This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is among this years' selected industry leaders.
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey
A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the Affiliate Customer Journey, From Discovery to ...
Where is the Next Wave of Innovation Coming From?
At this stage in the pandemic, most brands are continuing to prioritise their marketing activities, however, the focus on marketing spend efficiency is here to stay. Affiliate and performance ...
Industry Tracking Initiative Launched Showcasing Strength of Channel
Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...
Tracking in a post third-party cookie world
A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from other channels, and how it can continue to ...
Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry
The global CEO of CJ, Mayur Kshetramade, offers valuable - and inspiring! - insights with Affiliate Summit about the current and future state of the industry.
Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell
In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk about affiliate marketing ...
Three ways brands can play catch-up this holiday season
For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a chance to make up for lost time.
PMA Welcomes CJ As Industry Champion Member
CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.
Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity
Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.
The data behind single and multi-publisher customer journeys
In this report we took a closer look at publishers. How do they affect the buyer’s journey? Read more
Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds
Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.
Majority (62%) of consumers don’t think brands should stop advertising during coronavirus
Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has ...
Amazon Removes Third-Party Vendors From Its Affiliate Program
Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at ...
Affiliate Marketing: The Adaptable and Accountable Channel
CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of ...
How the Performance Marketing Industry is Responding to Coronavirus
A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing ...
Retailers Reevaluate their Affiliate Marketing Programs
Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to determine where to allocate their marketing budgets.
Best Practices for Affiliate Marketing on Pinterest
Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.
How Consumers are Changing Affiliate Marketing
Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.
Three Key Learnings for New Affiliate Marketing Managers
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
Say Goodbye to National E-commerce Borders
Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up international e-commerce opportunities.
How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme
Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an ...
Understanding Cross-Device: 3 Things Marketers Need To Know
Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to ...
Maximize Affiliate Revenue with Performance Marketing
Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue streams flowing.
Three Predictions for the Affiliate Marketing Industry in 2018
As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace with evolving behaviors.
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
Celebrating Women in Affiliate Marketing (Part 1)
Today, on International Women’s Day, we're ...
The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event
As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer interest, but the buzz carries over to other brands, ...
Using KPIs that Matter to Achieve Influencer Marketing Success
Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get ...
Why Brands Should Look to Affiliate for Global Growth in APAC
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, ...
How to Get the Best from Content Affiliates in 2017
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.