CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value
Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s Affiliate Incrementality and ...
A Deep Dive into Inflation – What Does it Mean for You This Time?
You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on what marketers can ...
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022? CJ's ...
2021 PerformanceIN Top 50
This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is among this years' selected industry leaders.
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey
A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the Affiliate Customer Journey, From Discovery to ...
Where is the Next Wave of Innovation Coming From?
At this stage in the pandemic, most brands are continuing to prioritise their marketing activities, however, the focus on marketing spend efficiency is here to stay. Affiliate and performance ...
Industry Tracking Initiative Launched Showcasing Strength of Channel
Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...
Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds
Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.
Affiliate Marketing: The Adaptable and Accountable Channel
CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of ...
How the Performance Marketing Industry is Responding to Coronavirus
A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing ...
Three Key Learnings for New Affiliate Marketing Managers
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme
Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an ...
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
Using KPIs that Matter to Achieve Influencer Marketing Success
Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get ...
Why Brands Should Look to Affiliate for Global Growth in APAC
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, ...
How to Get the Best from Content Affiliates in 2017
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.