5 Nov, 2019
Written by
Richard Burns
Did the affiliate drive the sale, or did the likelihood of the sale drive the affiliate? This is the question that customer-centric measurement solves. Migrating away from cookies and last click, instead to a customer impact approach brings clarity into the real value of each partner.
Truthfully, the affiliate industry should have been measuring based on the customer a long time ago. Assuming the method of measurement is accurate, it’s the fairest way to gauge the value each publisher brings to an affiliate partnership. But, largely thanks to both the complexities in affiliate relationships and technology limitations in implementing customer measurement, it has only become a possibility for advertisers in recent years.
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CJ Affiliate's game-changing solution, Affiliate Customer Insights, integrates an advertiser's data with Conversant's industry-leading matching technology providing unprecedented insight into online and offline shopper behavior at the publisher level.
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