The travel industry is facing a wave of privacy regulations and browser policy changes that impact how you track, store, and share traveller data. Staying compliant requires a proactive approach, particularly when it comes to tracking.

The deprecation of third-party cookies demands a shift towards first-party data ownership. This empowers you with accurate attribution, optimised travel campaigns based on data insights, and transparent partnerships with travel affiliates through clear tracking processes.

Think of robust tracking as the cornerstone of successful travel marketing partnerships, akin to defining campaign goals. Reliable tracking helps you understand travellers' browsing behaviour and booking preferences, optimise marketing spend based on data, and even offer personalised travel packages based on traveller behaviour – all crucial aspects for maximising your return on ad spend.

CJ understands the importance of adapting to the changing privacy landscape in the travel industry. CJ's Universal Tag solution addresses these challenges by providing future-proof tracking that remains effective despite evolving regulations. It seamlessly integrates with your website, maintaining a positive user experience, while prioritising solutions that enhance the online travel booking journey for your customers.

By working with a reliable tracking partner like CJ, you can ensure accurate data capture, optimise travel campaigns for better results, and strengthen partnerships even as privacy regulations change.

Social media has become a powerful tool for travel discovery, with viral trends and trusted creators heavily influencing traveller inspiration. Despite recognising this influence, the travel industry struggles to accurately measure the ROI of influencer marketing campaigns.

Travel brands can bridge the gap between influencer content and internal success metrics by moving beyond simply measuring social media engagement. Analysing a creator's influence across all marketing channels is crucial. This allows brands to understand their impact on the entire travel booking process, from sparking inspiration all the way to booking.

Reporting tools like CJ's Affiliate Cross Channel Journey  and Affiliate Customer Journey can be a game-changer. It helps brands understand which influencers enter the purchase journey early, which contribute to destination research, and which drive users towards booking. This granular data provides valuable insights into the effectiveness of influencer partnerships.

The affiliate marketing channel offers a unique advantage: comprehensive tracking across all channels and throughout the customer journey. It acts as a powerful junction, merging social data with performance metrics. CJ Influence offers a comprehensive influencer marketing solution, encompassing discovery, management, tracking, and analysis. By adapting to the evolving influencer landscape and fostering strong collaborations, travel brands can build powerful connections and maintain trust with their target audience. This, in turn, translates to a measurable ROI for influencer marketing campaigns.