'Tis the season for insights and optimisation!
As Q4 shopping reaches its peak, it's crucial to have the right tools to track and optimise your programme performance. Between the bevy of Advanced Analysis reports in CJ’s Insights reporting suite and our 2024 Q4 Shopping Weekly Benchmarks Report, we've got you covered!
This article highlights all the CJ reports you can leverage to measure your program’s Q4 success this season, who has access to them, and examples of questions they can answer.
📽️ Advertisers can watch demos of each Insights report in our Advanced Analysis Masterclass via the CJ Support Centre (must be logged into CJ to access).
1. Peak Shopping & Holiday Analysis
Insights > Advanced Analysis > Peak Shopping & Holiday
Available for: All advertisers and publishers
Whether you're an advertiser, agency, or publisher, our Peak Shopping & Holiday Analysis dashboard is the perfect place to begin when you want to dive into your performance for Q4 (or any holiday or peak shopping period!) This dashboard gives a unique visual to your metrics for the days before and after the shopping event selected and includes YOY comparisons and multiple filtering options. Date logic has been applied on the back end, so you spend less time figuring out how to align dates each year, and more time analysing data.
Answer Questions Like…
- How am I performing on Cyber Monday YOY?
- What is my percent increase/decline comparatively YOY?
- Did my placement on Black Friday lead to growth YOY?
2. Q4 Network Peak Shopping & Holiday Benchmarks
Insights > Advanced Analysis > Q4 Network Peak Shopping & Holiday Benchmarks
Available for: All advertisers and publishers
Use this advanced analysis report to dive deep into CJ's vast network data and see Q4 shopping patterns and global trends emerge close to real-time. Benchmarks include network-wide, sector-specific, category, and regional performance to provide visibility into consumer demand each week of Q4 with YOY comparative data.
Answer Questions Like…
- How has Black Friday performance been YOY for my category?
- Which publisher classification has seen the most growth for Cyber Week?
3. Q4 Shopping Weekly Benchmarks Report
Junction.cj.com
Available for: Everyone! (No need to be a CJ client)
Publicly available to all and updated weekly during the Q4 shopping period, our Q4 Weekly Shopping Benchmarks report on Junction provides advertisers, agencies, and publishers with comparative data to benchmark against sector and product categories. Interactive charts allow for flexible viewing, filtering, and downloading (choose from PNG, PDF, or PPT file types!) and provide instant visibility into category, country, product-level, and sector-specific performance data. The most recent report has network data for Q4 2024 and comparative data for 2023, 2022, and 2021.
Answer Questions Like…
- What is the weekly revenue performance for my sector YOY?
- How are CJ publisher models performing YOY?
4. Competitive Benchmarks
Insights > Advanced Analysis > Competitive Benchmarks
Available for: All advertisers
The Competitive Benchmarks dashboard measures the performance of your company’s products or services against those of brands like yours. Multiple categories, filters, metrics, and dimensions allow insights into multiple facets of your affiliate programme versus your competition.
Answer Questions Like…
- How is my business doing this Q4 compared to my category/industry?
- What commission rate are other advertisers in my category offering loyalty publishers?
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By harnessing the power of data, you can optimise your campaigns, identify emerging trends, and ultimately drive better results during this peak shopping season.
Not Yet a CJ Client? Join CJ today to unlock the potential of data-driven marketing!
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