‘Tis the season for insights and optimization!
As Q4 shopping reaches its peak, it's crucial to have the right tools to track and optimize your program performance. We've got you covered with the bevy of Advanced Analysis reports in CJ’s Insights reporting suite.
This article highlights all the CJ reports you can leverage to measure your program’s Q4 success this season, who has access to them, and examples of questions they can answer.
📽️ Advertisers can watch demos of each Insights report in our Advanced Analysis Masterclass via the CJ Support Center (must be logged into CJ to access).
1. Peak Shopping & Holiday Analysis
Insights > Advanced Analysis > Peak Shopping & Holiday
Available for: All advertisers and publishers
Whether you're an advertiser, agency, or publisher, our Peak Shopping & Holiday Analysis dashboard is the perfect place to begin when you want to dive into your performance for Q4 (or any holiday or peak shopping period!) This dashboard gives a unique visual to your metrics for the days before and after the shopping event selected and includes YOY comparisons and multiple filtering options. Date logic has been applied on the back end, so you spend less time figuring out how to align dates each year, and more time analyzing data.
Answer Questions Like…
- How am I performing on Cyber Monday YOY?
- What is my percent increase/decline comparatively YOY?
- Did my placement on Black Friday lead to growth YOY?
2. Q4 Network Peak Shopping & Holiday Benchmarks
Insights > Advanced Analysis > Q4 Network Peak Shopping & Holiday Benchmarks
Available for: All advertisers and publishers
Use this advanced analysis report to dive deep into CJ's vast network data and see Q4 shopping patterns and global trends emerge close to real-time. Benchmarks include network-wide, sector-specific, category, and regional performance to provide visibility into consumer demand each week of Q4 with YOY comparative data.
Answer Questions Like…
- How has Black Friday performance been YOY for my category?
- Which publisher classification has seen the most growth for Cyber Week?
3. Competitive Benchmarks
Insights > Advanced Analysis > Competitive Benchmarks
Available for: All advertisers
The Competitive Benchmarks dashboard measures the performance of your company’s products or services against those of brands like yours. Multiple categories, filters, metrics, and dimensions allow insights into multiple facets of your affiliate program versus your competition.
Answer Questions Like…
- How is my business doing this Q4 compared to my category/industry?
- What commission rate are other advertisers in my category offering loyalty publishers?
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By harnessing the power of data, you can optimize your campaigns, identify emerging trends, and ultimately drive better results during this peak shopping season.
Not Yet a CJ Client? Join CJ today to unlock the potential of data-driven marketing!
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