Promotional Methods

Identifying Cross-Channel Synergies in Affiliate

Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratisation of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

eharmony Leans on CJ's Growth Consultant Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultant team to maximize their opportunity with affiliate customers ...

Make the Most of Your Affiliate Program with CJ

Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behaviour beyond just looking at transactions. (And for good reason!) ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Peak Shopping 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

Network Pulse: 2020 Q4 Peak Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s Q4 peak ...

A Study of Affiliate Customer Journeys

Executive Summary In CJ Affiliate’s whitepaper on Affiliate Incrementality we found that affiliate’s presence in the path-to-purchase produces 88% ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the 'funnel'. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick and mortar presence have been severely impacted by stay-at-home ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...