When a customer clicks a publisher’s link, buys a product, and then returns it, that sale disappears. The commission gets clawed back, the revenue vanishes, and everyone in the value chain loses. For too long, returns have been one of the biggest problems in performance marketing.
Today, CJ has a new partner in Returnalyze, a leading AI-powered returns prevention platform. Together, we’re giving CJ advertisers a powerful new tool to protect margins, strengthen publisher relationships, and build the kind of sustainable programs that define Connected Commerce.
Returns Are a Performance Marketing Problem
In 2025, industry-wide return rates continued to sit at extremely high levels. Brands need to find ways to reduce these costs, which can run into the tens or even hundreds of millions of dollars.
For affiliate programs, the impact of returns is significant. High-return products erode net revenue, complicate attribution, and weaken the economics that make performance marketing work. Most advertisers have had limited visibility into which partners, products, or campaigns are driving returnable sales.
Meet Returnalyze: AI-Powered Return Prevention
Returnalyze uses predictive AI to identify the root causes of product returns before they escalate. By analyzing transaction data and return patterns across merchandising, e-commerce, and supply chain operations, the platform delivers real-time recommendations that help brands act on what’s actually causing returns.
According to Returnalyze, leading brands have seen impressive results:
Purpose-built for enterprise retail, Returnalyze delivers ROI without requiring advertisers to overhaul their existing infrastructure. It plugs in, surfaces insights, and gets to work.
What This Means for CJ Advertisers
This partnership brings Returnalyze’s returns intelligence directly into the CJ ecosystem, giving advertisers new visibility into a part of the commerce journey that has historically gone unmeasured in performance programs.
CJ advertisers gain the ability to:
- Identify which partners, products, and campaigns are driving high return rates and understand why
- Surface product content or supplier issues before they compound across your program
- Build healthier programs where affiliate-driven sales are more likely to stick, protecting commissions and advertiser margins alike
- Benchmark return performance against industry peers to prioritize where to act first
Returnalyze helps ensure your affiliate program delivers the results you need by minimizing returns, commission clawbacks, and the revenue losses that come with them.
Built for the Full Picture of Connected Commerce
CJ’s vision has always been bigger than the click. Connected Commerce is about unifying the signals that matter — Core Affiliate, Social, and AI visibility — into a complete, actionable view of performance. Returns intelligence is a natural extension of that vision.
With Returnalyze in the CJ ecosystem, advertisers move closer to a truly complete view of what their programs are delivering. Not just the sale but the sale that stays. That’s the kind of data that helps brands partner smarter, invest with confidence, and scale what’s working.
Returns are one of the most underexplored levers in performance marketing. This partnership gives CJ advertisers a new way to protect what they’ve earned and grow what’s working right where the commerce journey actually ends.
Ready to Put Returns Intelligence to Work?
Reach out to your account manager or the team at platformpartnerships@cj.com to learn how returns intelligence can strengthen your performance program.
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