Affiliate Personalization: A Customer-Centric Approach to Intelligent Growth

Sep 10, 2018
Written by CJ

The demand for personalized consumer experiences across all marketing channels is no longer a “nice to have”, but rather it is at the center of successful digital strategies—and the affiliate channel is no exception.

In fact, the affiliate channel introduces 14% more new customers to brands than any other channel, and these customers go on to purchase more frequently (+3% more), with bigger basket sizes (+27% AOV) than any other marketing channel. This means that personalizing the consumer experience in a channel that shoppers already love can drive even bigger results--and it is easier than ever before.

We are excited to introduce the first scalable, fully customizable, 1:1 personalization solution designed for affiliate marketers and available only through CJ Affiliate. With Affiliate Personalization, you can now deliver personalized messaging on affiliate Publisher websites in real-time with the most sophisticated, customer-centric technology in market.

Designed to maximize the value of affiliate partnerships, our Affiliate Personalization solutions provide new ways to partner and, ultimately, discover the full potential of your relationships. Set yourself apart from your competition and maximize all the benefits of your affiliate partnerships.

Affiliate Personalization is available today to retail-focused Advertisers. If you are interested in getting started, reach out to your CJ account team today. 

Not a retail-focused Advertiser, but still interested in Affiliate Personalization? Reach out to your account team to find out how to become an Affiliate Personalization Innovation Partner for early access to this and other solutions in development.

Not a CJ client but want to learn more? Apply as an Advertiser or sign-up as a Publisher today! Not sure where you fit in? Learn more here


Topics: Personalization
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