CJ Shortlisted for 12 Performance Marketing Awards in 2021
May 27, 2021
CJ has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2021. The UK-based awards celebrate excellence within performance marketing.
Alongside key advertiser partners Sainsbury's Group, Domino's, AT&T, The North Face, Dell, Great Little Trading Company, Acorn TV, and Bose, CJ’s partnership with Cardlytics, Student Beans, and RevLifter have been commended in the shortlist.
“CJ being shortlisted for 11 Performance Marketing Awards is a result of our focus on innovation and evolution within the performance marketing industry,” explains Jules Bazley, Regional Vice President at CJ. “It has clearly been a period that the majority of us would like to put behind us, and I'm proud that CJ and our clients—advertisers, publishers, and agencies—have retained the future-focus throughout that has continued to drive performance.
"Covid-aside, the industry is evolving fast. Tracking cookies, for example, no longer provide complete, reliable, and necessary tracking coverage, while it's clear that consumer sensitivity surrounding privacy will continue to grow. Given the urgency of these pressures on the entirety of the performance marketing industry and beyond, at CJ we embarked on a tracking integrity initiative to help steer our clients and industry peers towards a future where performance partnership investments, and returns, are protected from current headwinds.
"Our tracking integrity initiative is just one example of CJ innovating and leading the industry forward. We have a lot in store for the next 12-months and beyond as hopefully, the world recovers from the pandemic, and these innovations are all underpinned by the incredible skill sets and knowledge that our teams have continued to put to use for the advertisers, publishers, and agencies that are on our network. Given the experience we've all had over the past 15-months, CJ featuring so strongly on this shortlist is a big testament to that and a huge reflection on the strong collaboration between CJ's teams and those of our clients."