$100+ Trillion Is Changing Hands. Is Your Financial Services Marketing Ready?

Mar 30, 2026

 Over the next two decades, more than $100 trillion in the US alone will move from Baby Boomers and the Silent Generation to their heirs. In Europe, more than €20 trillion is making the same journey. For financial services organizations—banks, insurers, wealth managers, and fintechs—this represents both an unprecedented opportunity and an existential threat.