Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ
Today, Publicis Groupe announced its acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe, which will integrate with global performance marketing platform CJ.
CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value
Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s Affiliate Incrementality and ...
A Deep Dive into Inflation – What Does it Mean for You This Time?
You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on what marketers can ...
Meet the Performance Marketing Awards Rising Stars Nominees for 2022
CJ Business Development Manager, Raman Gill, has been nominated for a Rising Star award at the 2022 Performance Marketing Awards (PMA). The coveted PMA Rising Star award seeks to ...
The Necessity for Open and Reliable Performance Data
Networks are at the forefront of accessibility to data and insight within performance marketing. After all, we’re the technology that connects all parties together. The point of interconnect which oversees ...
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022? CJ's ...
CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel
PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he ...
2021 PerformanceIN Top 50
This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is among this years' selected industry leaders.
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey
A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the Affiliate Customer Journey, From Discovery to ...
Where is the Next Wave of Innovation Coming From?
At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency is here to stay. Affiliate and performance ...
Industry Tracking Initiative Launched Showcasing Strength of Channel
Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...
A Celebration of Innovation: The Winners of the 2021 Performance Marketing Awards
The 2021 Performance Marketing Awards celebrated the efforts and achievements of what has proven itself to be a highly adaptable and innovative industry. CJ Affiliate won the Award for Global Excellence ...
Influencers and Affiliates Should Be Hand in Hand
This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is so well positioned to make the most of influencer ...
Button and CJ Affiliate Partner to Transform Affiliate Into an App Acquisition Channel
Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.
Five Trends That Are Shaping Affiliate Marketing Opportunities in India
CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting ...
A Look at Google’s “Messy Middle” Study
Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer journey—what they’ve named the “messy middle”. CJ Affiliate ...
“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”
As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on ...
UK Advertising Agencies Pledge Solidarity in Open Letter
Similarly, within performance marketing, diversity has often been questioned. This week both
Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds
Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.
Affiliate Marketing: The Adaptable and Accountable Channel
CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of ...
How the Performance Marketing Industry is Responding to Coronavirus
A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing ...
Affiliate Marketing is Incremental — and We Proved It
CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M transactions using a scientific test and control ...
Affiliate Programmes Going Global as E-Commerce Booms in Emerging Markets
This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.
Connections that Count — Introducing PI LIVE Advanced
The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed ...
PerformanceIN 50: The Top 50 Industry Players from 2019
CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance
marketing as named by PerformanceIN.
Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan
Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how to effectively measure performance.
An Introduction to Global Affiliate Expansion
Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips for running a global affiliate program and how ...
Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year
According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the likes of Honey, Piggy, and Nectar for their Christmas ...
Five Reasons Influencers Turn Down Campaign Work
This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers and the things brands can do to shine through all the ...
Taking Affiliate Worldwide: Top Tips for Global Program Success
This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly successful companies that manoeuvre through global storms ...
Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry
With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly means for the affiliate industry going forward.
Account Moves & Wins: March/April 2019
This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including CJ Affiliate, Tradedoubler and Visualsoft.
Top Tips to Building a Healthy and Long-Term Affiliate Programme
CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through publisher diversification.
Looking Beyond Traditional Affiliates: Is Content King?
Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger and more varied audiences, and engaging and ...
Using KPIs that Matter to Achieve Influencer Marketing Success
Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get ...
The Right Way to Engage with New Affiliate Partners
The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback sites. While these publisher models are highly ...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling ...
How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme
Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an ...
Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day
With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth year-on-year during the two days of Prime Day from 2016 to ...
Why Brands Should Look to Affiliate for Global Growth in APAC
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, ...
Asking the Affiliate Networks: Where Do You Stand on GDPR?
In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified approach” disbanded.
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
Affiliate Marketing: How Can Publishers Increase Global Growth?
Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and always will be part of its DNA.
How to Generate Offline Return with Site-to-Store Affiliate Marketing
Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing mix to see yield in offline returns.
Five Predictions for the Future of Affiliate Partnerships
Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.
Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI
Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.
Three Key Learnings for New Affiliate Marketing Managers
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
How to Get Advertiser Buy-In for Big Affiliate Projects
SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.
How to Get the Best from Content Affiliates in 2017
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.