How Macy’s is flexing its Style Crew affiliate program beyond social media

Feb 20, 2026

 The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its Style Crew affiliate marketing program, an effort that currently includes over 600 influencers and is projected by the brand to grow to a total of 1,000 members.