Mobile growth in affiliate is driving a change in advertiser behavior

Jul 13, 2021

It’s no secret that consumer shopping behavior (and expectations) have shifted in a massive way. Over the last 12 months, mobile engagement in affiliate has increased 20% YOY surpassing desktop usage for the first time, proving it all the more important that brands adopt an app strategy and put in the work to understand and utilize in-app tracking for a better consumer experience.