The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event
As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer interest, but the buzz carries over to other brands, ...
Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day
With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth year-on-year during the two days of Prime Day from 2016 to ...
Why Brands Should Look to Affiliate for Global Growth in APAC
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, ...
Asking the Affiliate Networks: Where Do You Stand on GDPR?
In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified approach” disbanded.
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
Three Predictions for the Affiliate Marketing Industry in 2018
As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace with evolving behaviors.
Maximize Affiliate Revenue with Performance Marketing
Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue streams flowing.
Affiliate Marketing: How Can Publishers Increase Global Growth?
Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and always will be part of its DNA.
The Power of Cross-Device Solutions in a Results-Driven Affiliate Strategy
Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a purchase. See how this helps marketers optimize their affiliate ...
Understanding Cross-Device: 3 Things Marketers Need To Know
Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to ...
How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing
SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with person-level consumer profiles.
3 Affiliate Marketing Strategies for the 2017 Holiday Retail Season
Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve their results in 2017.
A Dive Into the Murky, But Very Important World of Affiliate Marketing
Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major retail brand's marketing mix.
How to Generate Offline Return with Site-to-Store Affiliate Marketing
Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing mix to see yield in offline returns.
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping cart.
Five Predictions for the Future of Affiliate Partnerships
Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.
CJ Affiliate Debuts Global Cross-Device Tracking
CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a deeper level than previous industry capabilities allowed.
Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI
Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.
Spotlight! Affiliate Marketing Q&A with CJ Affiliate by Conversant
Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.
Three Key Learnings for New Affiliate Marketing Managers
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
How to Get Advertiser Buy-In for Big Affiliate Projects
SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.
What to Look for in Search 2017
CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.
Looking Back on Search 2016
CJ Affiliate Network Performance Director George Yuhba offers his most important search developments of 2016.
How to Get the Best from Content Affiliates in 2017
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.
Retailers Reevaluate their Affiliate Marketing Programs
Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to determine where to allocate their marketing budgets.
Best Practices for Affiliate Marketing on Pinterest
Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.
How Consumers are Changing Affiliate Marketing
Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.
Say Goodbye to National E-commerce Borders
Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up international e-commerce opportunities.