In today’s digital marketing climate, it is more important than ever for brands to stand out and connect with consumers in a way that resonates—and remains—with them. Entrepreneur and New York Times best-selling author Dan Heath had that goal in mind when he co-wrote The Power of Moments. We are excited to welcome Dan as our CJU18 Guest Keynote Speaker.
Dan is the co-author (along with his brother) of four of the most influential business books of the past decade: Made to Stick, Switch, Decisive, and the latest book, The Power of Moments, which explores why certain brief experiences can jolt, elevate and change us—and how we can learn to create these extraordinary moments in our life and work. All four were New York Times best-sellers. Together the Heath brothers' books have sold over two million copies worldwide and been translated into 33 languages.
Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs who fight for social good. He is also an entrepreneur himself, having founded Thinkwell, an innovative education company that celebrated its 20th anniversary in 2017. A former case writer for Harvard Business School, Dan was named in 2013 to the Thinkers 50, a ranking of the world’s 50 most influential management thinkers, and to Fast Company magazine’s list of the Most Creative People in Business.
CJU18 is largely focused on helping you connect with the right partners, so together you can connect with the right customers. You won’t want to miss this Guest Keynote as Dan discusses how to best engage customers with powerful moments that matter.
In lead up to our Guest Keynote, President of CJ Affiliate, Waled Al-Atraqchi will deliver the President Keynote. In his address, Waleed will speak to the major changes the industry has faced over the last year. He will also address how global marketers can navigate these changing times and still have a meaningful, customer-centric approach. Additionally, Waleed will discuss how CJ Affiliate is paving the way forward for affiliate marketing and the innovations we are delivering to stay ahead of the curve.
You won’t want to miss this and much more excitement at CJU18 in Santa Barbara, CA on September 12-14.