Jun 14, 2017
Written by Monique Z.
Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown more successful. In fact, Prime Day last year (July 12, 2016) was Amazon’s largest sales day in the entire history of the company.
Competition with Amazon aside, data shows that other ecommerce brands were able to capitalize on the hype and leverage the affiliate channel for sales increases during that same time period last year. Advertisers in the CJ network—across all categories—saw a slight revenue increase on Prime Day.
The exact date of Prime Day 2017 is still unknown, but speculations are that it will be around the same mid-July timeframe. In anticipation of the event, we’re offering a few ways that you can leverage that consumer excitement through the affiliate channel to drive buyers to YOUR shopping cart this summer:
From whatever angle it is that you approach this opportunity, all signs point to a Prime Day 2017 that will be even more successful than last year. Be ready to capitalize on this excitement and drive shoppers to YOUR shopping cart. This year Prime Day will be on Tuesday, July 11, 2017.