Last week, CJ Affiliate hosted a private reception in the New York area at The Standard – East Village penthouse. The event began with vibrant conversation and cocktails, leading to a compelling fireside chat between Alexis Caldwell of RewardStyle and Samir Memon with Verizon.
Their discussion, moderated by our own Amalia Asan, highlighted key factors impacting their businesses and bottom-line results:
- Leveraging influencers and media placements resulted in a double-digit increase in Verizon’s YOY traffic
- Utilizing Cross-Device data and insights led RewardStyle to discover a new, high-performing retail advertiser, which led to increased investment and revenue for both parties
- Influencer marketing offers an opportunity to reach customers at all points of their shopping journey, not just at the last click
- For advertisers, proactively sharing the results of affiliate campaigns—with the level of data and transparency offered by Affiliate Customer Insights—attracts interest and investment from other channels within the greater marketing organization
At CJ Affiliate, we strive to facilitate strategic partnerships and offer innovative technologies that allow for better business decisions and smarter investment into the affiliate channel. We were thrilled to share such a great evening with our partners and look forward to continuing these events in a city near you!
If we missed you in New York, or you aren’t local to the area, we look forward to connecting with you at CJU18! Our annual conference will be held Sept 12-14 in Santa Barbara, CA.