Nov 17, 2013
Written by Desiree T.
Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast estimates that mobile shoppers will contribute $38.4 billion in sales from mobile devices—roughly 15 percent of e-commerce sales. Adobe's 2013 Mobile Consumer Survey identified customers who spent more than $250 on their mobile device over the past 12 months—59 percent were iPhone users and 53 percent were Android smartphone users.
Driven by data, CJ understands the need to provide insights to allow our clients to make the right decisions to flourish in this growing mobile environment. We provide our clients with visibility into how their mobile efforts are performing by Operating Systems, Device Name, and Browser.
We understand your need to validate your channel benchmarks against industry findings, as well as other internal channels, so Commission Junction integrated this ability into our reporting suite with the addition of new fields and the creation of 2 new performance reports focused on mobile.
With over 14 percent of transactions in our global network taking place on mobile devices, have you tapped into this potential yet?
Commission Junction's mobile affiliate program allowed us to quickly generate tablet and smartphone revenue from well-known brands. Importantly, we were able to avoid the mountains of paperwork and developer time of traditional mobile relationships and focus on increasing sales and conversions.
- Larry Tumacder, Answers.com
With our increasing emphasis on mobile commerce we at Blue Kangaroo are looking to technology partners that are proactive in helping us deliver the best consumer experience in mobile shopping. With their mobile certification program and their constant outreach to their Advertisers, Commission Junction is leading the way in m-commerce. Our recent exponential growth is a tribute to CJ's efforts. They have worked hard to understand and satisfy our unique needs.
- Paul Nichols, Blue Kangaroo
Check out this short video about our mobile insights integrated reporting offering and get the most out of the mobile market. For a detailed breakdown of our reporting options, start with our Performance Reporting topic in the CJ Support Center. To help us continue improvements, please provide your feedback through the feedback tab. Thank you!