By popular demand, CJU will be returning to The Fess Parker DoubleTree Resort, located in downtown Santa Barbara along our gorgeous coastline. But the resort is only a slice of the fun.
This year's sessions will feature expert speakers from some of the top brands in the world! Here are just a few of the sessions we're pumped about:
1. "The Future of Affiliate"
– Featuring speakers from Lenovo, Gen3 Marketing and Coupons.com
A changing digital landscape is requiring everyone in the industry—advertisers, publishers, agencies and networks—to rethink their approach to the affiliate business. Don't miss this session as four industry players share their perspectives on how the affiliate industry is evolving…and what they're doing to stay relevant in the face of extraordinary progress.
2. "Leveraging Customer Insights in Affiliate"
– Featuring speaker from EXPRESS
Good data makes good marketing, right? Well, only if it's actionable! Come learn how CJ's new analytical platform is providing advertisers with the truly actionable data they need to strategically improve ROI and overall program efficiency.
3. "Brand Meets Blog: Working with Bloggers"
More than ever, today's consumer is influenced by content sites and evolving your affiliate strategy to take advantage of this opportunity is crucial. Join us for an in-depth conversation with a marketing manager who works closely with bloggers to learn how her company has tapped into this exciting new space.
4. "Designing Intelligent Acquisition Programs"
– Featuring speaker from American Express
Is winning valuable market share and increasing your user base on your roadmap? Of course it is! Join us as we spotlight intelligent and successful tactics that conquest, cultivate, and engage new consumers.
5. "From Insights to Impact"
– Featuring speaker from HSN
Insights come in many different shapes and sizes. Analyzing data at the brand, consumer, and network level can help you expand your affiliate program and uniting these insights can create the "a-ha" moments which are essential to the success of your business. Learn how making these connections can help you increase investment in your channel, connect with your customers, and gain market share over the competition.
Did we mention that's just Day 2? Seriously. Two other days full of boot camps, expert sessions, s'mores and wine tastings!