Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
CJ's acquisition of influencer marketing platform, Perlu, was mentioned in Digiday's list of "Takeoffs & Landings" in their Media Buying Briefing for January 30.
Three ways brands can play catch-up this holiday season
For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a chance to make up for lost time.
As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, ...
How brands drove performance in 2020: Lessons for the future
Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 months have stress-tested that assertion, serving to ...
Publishers look for commerce content attribution to move beyond last click
With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate networks’ attribution tools to advocate for bigger ...
‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues
Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants. Today, just weeks after a tweak in ...
WTF is Apple's ITP 2.2 Update?
Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.