AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its tenth annual survey.
With 1,700 respondents including advertisers, publishers, and agencies, CJ Affiliate was once again selected as the Network of Choice for publishers—more than any other network combined.
Value of Affiliate
Additional findings from the survey prove the value of the channel as a whole. Over half of advertiser respondents state that their affiliate activities in 2018 have so far met their expectations, with nearly 20% saying their expectations were exceeded. In addition 53% of advertisers have seen a YOY sales increase as a result of affiliate marketing efforts, and 83% expect revenue to continue to increase over the next two years.
A Look Forward
As a result of their success with the channel, 61% of advertisers plan to devote more of their budget to affiliate marketing next year. In addition, the majority of advertisers are looking to grow their programs with content publishers. A whopping 79% of advertisers are looking to recruit content publishers, bloggers, and influencers) to their programs. In regards to marketing developments, the majority of advertisers (56%) say that website personalization will shape affiliate marketing in the coming year.