AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its eleventh annual survey.
With about 1,200 respondents including Advertisers, Publishers, and Agencies, CJ Affiliate was once again (!) selected as the Network of Choice for Publishers—more than any other network combined.
Value of Affiliate
Additional findings from the survey prove the value of the channel as a whole. The majority of Advertiser respondents state that their affiliate activities in 2019 have so far met their expectations, with 25% saying their expectations were exceeded. In addition 42% of Advertisers have seen a YOY sales increase as a result of affiliate marketing efforts, and 80% expect revenue to continue to increase over the next two years.
A Look Forward
As a result of their success with the channel, 41% of Advertisers plan to devote more of their budget to affiliate marketing next year. In addition, the majority of Advertisers are looking to grow their programs with Content Publishers—a whopping 76% of Advertisers are looking to recruit Content Sites, Bloggers, and Influencers to their programs. In regards to marketing developments, the majority of Advertisers (52%) say that website personalization, and dynamic creative advertising (48%) will shape affiliate marketing in the coming year.