The thing that makes us most excited about hosting a digital CJU? The ability to spread the magic further and wider, including more of our global community and talent in the process.
Although our home base for our annual conference, CJU, is near our flagship office in sunny Santa Barbara, CA, we have several offices across Europe as well, including: London (our European headquarters), Madrid, Munich, Paris, and Stockholm.
Our goal for the CJU20 Digital Series is to serve up education and hands-on learning (with a dash of fun!) and it only made sense to host a liveencore of our favorite sessions from Series 1 & Series 2 at a Europe-friendly time so that everyone from our global family can continue to learn, grow, and feel connected to their favorite community of marketers.
If you'd like to view any of the Sessions from Series 1 or 2, don’t worry! We’ll be releasing all CJU20 Digital Series recordings at a later date.
CJU20 Digital Series Encore for Europe
Wednesday, September 30th, 2020 | 1:00 – 3:30pm BST / 2:00 - 4:30pm CET
Here’s what we have on deck for #CJU20digital Encore for Europe:
CJU20 CEO Keynote
1:00 - 1:30pm BST
The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.
Beyond COVID-19: Strategies for Program Resilience
1:30 – 2:15pm BST
This is a panel discussion with:
Siobhan Williamson (Moderator) - EU Group Director, Business Operations, CJ Affiliate
The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skills sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.
2:15 - 2:30pm BST
We’ll take a short break for folks to get some water, walk the dog, help kiddos with online learning, or whatever it is they need to do!
Discovery Lab Trainings
2:30 – 3:30pm BST
Next up: two Discovery Lab training sessions designed for advertisers and publishers to gain actionable takeaways from CJ experts.
Maximising Affiliate Within Your Organisation
ADVERTISERS | 2:30 – 3:00pm BST
Vicky Baeckstroem - Client Development Director , CJ Affiliate
James Cox - Group Director, Business Development, CJ Affiliate
Attend this session to learn how to best position the affiliate channel and garner a greater share of your organisation’s marketing spend and investment. This training shares the most persuasive points that will help decision makers in your organisation really understand the channel’s opportunity and value. This training is based on first-hand knowledge of what works in terms of setting affiliate up for greater, long-term investment.
Attendees will learn:
Ideas for tailoring your affiliate message to different stakeholders in your organisation
How to use the affiliate channel’s strong lifetime value and incrementality metrics to overcome objections
What other brands achieved when the affiliate channel was successfully positioned
How COVID-19 Will Reshape Q4 Peak Shopping
PUBLISHERS | 3:00 – 3:30pm BST
Kate Knight - Director, Publisher Development, CJ Affiliate
Emily Mennie - Senior Client Development Manager, CJ Affiliate
There are many new factors for publishers to consider heading into the peak shopping season and this session addresses them head on. Senior members of CJ’s Publisher and Client Development team will focus on important industry trends CJ has been tracking and share ideas on how publishers can remain agile and effective while navigating the space where Q4 shopping and COVID-19 intersect.
We hope you can join us for CJU20 Digital Series Encore for Europe! Cheers!