Aug 1, 2019
Written by CJ Affiliate
The study, which will be available to PMA members on August 7th, compiles anonymized data and publicly available information from eight major affiliate networks and platforms, including CJ Affiliate, and required "an unprecedented level of cooperation across the industry," according to Rachel Honoway, PMA Board of Directors President. "With a fair amount of trust and a common goal, our members came together to produce the one thing that this industry has lacked for decades: a concretely stated value."
Proving the value of the performance marketing industry as a whole has been a big focus for industry leaders, including CJ Affiliate President, Mayur Kshetramade:
"The affiliate channel continues to be a profitable one for marketers, providing a variety of relevant ways for brands to engage their consumers—and the data in this report proves it. This report further validates CJ Affiliate's longstanding commitment to innovation, transparency, and data-driven strategies that drive omnichannel growth—all while accurately proving the incrementality of the channel."
Wednesday, August 7th 11am EST – The whitepaper will be available for download for members on the PMA website.
Wednesday, August 7th, 12pm EST – PMA member webinar promoting Industry Survey and Research results: “Performance Marketing Study: 2018. Taking the Pulse of Performance Marketing in the US”. Register for the webinar here.
Monday, August 12th, 2:15pm EST – PMA Industry Survey and Research results session at Affiliate Summit East hosted by Tricia Meyer.