We're counting down to CJU25—and we can't wait to see you in sunny Santa Barbara! Whether you're new to CJU, still on the fence about attending, or just need a refresher, this guide covers the essentials and offers practical tips to help you prepare.
What is CJU?
CJU is CJ's annual client conference, bringing together 1,000+ attendees—including advertisers, agencies, publishers, and CJ staff—for a multi-day event packed with networking, compelling content, learning opportunities, and experiences you won't forget.
Hosted in beautiful Santa Barbara, California, where CJ first began, CJU is recognized as the top event in the affiliate and partnership marketing industry. It's a rare opportunity to:
- Network with new and existing partners
- Learn best practices and forward-thinking strategies
- Set up impactful Q4 and new year initiatives
CJU25 is the launchpad for our "Connected Commerce" vision, showcasing CJ as the connector of the entire commerce journey.
CJU25 Event Details
When & Where: September 8–11, 2025 | Hilton Beachfront Resort, Santa Barbara, CA
Where to Stay: Rooms at the Hilton are now sold out. Explore our curated list of recommended nearby hotels.
Event Format:
Check out the full CJU25 agenda here
Exploring & Networking
Once registered, you'll get access to CJ Universe—our desktop and mobile web event hub, sponsored by City Cruises. Don't wait until you arrive—start networking now!
With CJ Universe, you can:
- Book meetings before CJU even starts
- Browse the full agenda and session details
- Connect with the right people in advance
- Access venue maps, real-time updates and recommendations
Pro Tip: Activate your profile early to get on everyone's radar and save time onsite.
Meeting Types & Time Guidelines
Not all meetings need the same approach! CJU meetings usually fall into one of these categories:
- The Meet & Greet
Short, informal introductions or quick catch-ups. Perfect for communal spaces like the Hilton lobby, patios, hotel bar, or during meals.
Pro tip: Be specific when setting the location so you're easy to find (Hotel lobby, in front of fig plan, red shirt).
- The Strategic Deep Dive
Longer, goal-focused discussions covering KPIs, challenges, media negotiations, or new opportunities. Book at least 30 minutes in The Zone (via CJ Universe) or at a Dedicated Meeting Space.
Making the Most of a 30-Minute Meeting
Stressed about time? Don't be! Here's a suggested agenda to make your 30-minute meeting efficient and effective at CJU:
- 5 min – Introductions & context
- 15 min – Main discussion (new partnerships, optimization strategies, Q4 planning)
- 5 min – Define next steps & deliverables
- 5 min – "Passing period" to get to your next session on time
What to Bring to Partner Meetings
Once you've booked meetings with partners, prep your notes to make conversations as effective and impactful as possible. Consider including:
Potential Partners: Partnership status, business overview, requirements, competitive landscape, upcoming opportunities.
Existing Partners: Active status, recent performance, Q4 and next-year plans, optimization highlights, tech/business updates, media kit refreshes.
What to Pack for CJU25
Grab your suitcase and get ready to network, learn, and make memories with the best of the best in the performance marketing!
Weather: ~76°F daytime / ~59°F nighttime. Sunny days, cool evenings.
Dress:
- Business casual for day sessions
- Dress to impress for Wednesday's Cocktail Hour & ½, Awards Dinner, and After Party
- Light jacket or sweater for evenings and meeting rooms
Essentials:
Laptop/tablet and charger, notebook & pens, business cards, meeting one-pagers, mints/gum, hand sanitizer, sunglasses/sunscreen, and flip-flops for The Beach Party.
Pro Tip: Set your email OOO so you can focus on the event.
CJU25 is your moment to connect, amplify, and grow. With a little prep, every conversation can turn into an opportunity.
Safe travels—we'll see you in Santa Barbara!
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