Audience Agency

CJ Affiliate Nominated for 9 International Performance Marketing Awards in 2019

CJ Affiliate by Conversant has been shortlisted for nine awards at 2019’s International Performance Marketing Awards (IPMAs).   Recognising the very ...

Mayur Kshetramade Named President of CJ Affiliate

As you may have already heard, as part of data company Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the ...

Global Savings Group: Affiliate publishers in conversation...

With almost a decade working in the affiliate industry, CJ Affiliate caught up with Gabriel Akin, director of business development and marketing UK ...

How will voice technology reshape the affiliate ecosystem?

  "Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

CJ Affiliate and Debenhams crowned Best Managed Affiliate Programme

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.   The network ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

CJ Affiliate wins three International Performance Marketing Awards in 2018

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2018.   The affiliate network won the Industry Choice of ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the ...

GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.   With IAB Europe, IMRG, Conversant ...

GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, ...

CJ Wins 3 Performance Marketing Awards

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign ...

How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's ...

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data ...

Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

CJ wins three International Performance Marketing Awards in 2017

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.   The network won the Industry Network of Choice ...

GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU ...

65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.   Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

CJ Affiliate wins two Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Programme alongside TUI, and Best Retail ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.   Released ...

Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate ...

75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...

Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

CJ Affiliate by Conversant wins again at the Performance Marketing Awards (PMA)

We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards ...