Audience Agency

CJU20 Digital Series 2 Preview

No need to pack a bag or board a plane to Santa Barbara—our highly-anticipated annual client conference, CJU, is combined with the comforts of home ...

CJ's Peak Trading Checklist: Get Started Now

The peak trading period is a 'make or break' time for retailers, and this year it will be impacted by the offline-to-online shopping shift brought ...

The Results are In! Announcing the 2020 CJ Ambassadors

It’s that time of year, pandemic or not: our fourth annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This ...

CJU20 Series 1 Preview

For over 20 years, we’ve hosted our annual client conference, CJU, in sunny Santa Barbara, California, USA. This year, we’re excited to bring the ...

Associate Spotlight: Client Development Director Jason Codrington Wears All the Hats

London-based Client Development Director, Jason Codrington, has only been with CJ for a little over a year and a half, but he's about to go down in ...

New Advertisers Launched in Q2 of 2020

Do you believe in too much of a good thing? We certainly don't. In Q2 of 2020 we launched 166 global advertisers in the CJ Affiliate network and ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Reporting

A global home and business services brand leveraged CJ’s Affiliate Customer Journey reporting to diversify media partners which resulted in increased ...

Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate

Apple has been at it again, this time announcing updated tracking prevention and privacy measures that impact mobile ad targeting and in-app ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ Affiliate to recruit and activate publishers to grow revenue internationally, ...

Announcing the CJU20 Digital Series

We're taking the best of CJU out of the venue and into your home! The CJU20 Digital Series is a virtual event featuring three half-days of thought ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick and mortar presence have been severely impacted by stay-at-home ...

Upsellit: Affiliate publishers in conversation...

At just over halfway through the year, 2020 has been... different. CJ Affiliate caught-up with Rich Greenwell, Upsellit's Commercial Director to ...

Steps Towards a More Equitable and Inclusive CJ Affiliate

If you follow CJ Affiliate on social media, you may have seen the statement we shared in response to the social justice movement that’s currently ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

Product Discovery, Improved! CJ's New Product Search API

It’s an ongoing mission at CJ to improve everyday operations for our advertisers and publishers and to provide richer data sets to optimize ...

Behind the Scenes with the Team that Keeps the CJ Network Fraud-Free

We tend to make a lot of analogies to describe CJ's Network Quality team: they're network watchdogs, the internet police, or affiliate detectives.  ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

COVID-19 Network & Consumer Trends Report

To help advertisers and publishers determine how to best respond to consumer needs in the current market, CJ created the weekly updated COVID-19 ...

IAB: UK affiliate spend grows by 8.4%

New research from IAB UK and PwC reveals affiliate spend in the UK by advertisers increased by 8.4% in 2019, compared with 2018. This reflects the ...

Consumer research: Brands should continue advertising during Covid-19

Right now, during this global pandemic, the majority of consumers do want to receive adverts from brands, but many – including just over half of US ...

CJ Shortlisted for 12 Performance Marketing Awards

CJ Affiliate has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2020. The UK based awards celebrate excellence within performance ...

The 10 Core Principles of Managing a Global Affiliate Programme

Global expansion remains one of the most popular strategies for driving growth within the affiliate channel. During my nine years in the industry, ...

Partner Marketing vs Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

Convenience arms race as tools and content help brands win during 'Peak Week'

New research from CJ Affiliate has found that sales via browser tools like Honey and Piggy have increased by 349% year-on-year. As retail brands face ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software.   Results at a Glance: The Autodesk ...

Video: Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

Report: Affiliate Marketing is Incremental

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

CJ Affiliate wins 2 International Performance Marketing Awards in 2019

CJ Affiliate has won two awards at the International Performance Marketing Awards (IPMAs) 2019. The affiliate network won Best Managed Affilitate ...

Mayur Kshetramade Named President of CJ Affiliate

As you may have already heard, as part of data company Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the ...

Global Savings Group: Affiliate publishers in conversation...

With almost a decade working in the affiliate industry, CJ Affiliate caught up with Gabriel Akin, director of business development and marketing UK ...

How will voice technology reshape the affiliate ecosystem?

  "Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

CJ Affiliate and Debenhams crowned Best Managed Affiliate Programme

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.   The network ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

CJ Affiliate wins three International Performance Marketing Awards in 2018

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2018.   The affiliate network won the Industry Choice of ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the ...

GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.   With IAB Europe, IMRG, Conversant ...

GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, ...

CJ Wins 3 Performance Marketing Awards

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign ...

How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's ...

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data ...

Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

CJ wins three International Performance Marketing Awards in 2017

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.   The network won the Industry Network of Choice ...

GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU ...

65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.   Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

CJ Affiliate wins two Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Programme alongside TUI, and Best Retail ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.   Released ...

Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate ...

75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...

Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

CJ Affiliate by Conversant wins again at the Performance Marketing Awards (PMA)

We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards ...