Mar 26, 2020
Written by
CJ Affiliate
Earlier this week, Apple announced that their current version of Safari for iOS, macOS 13.1 and iPadOS 13.4 will block third-party cookies by default.
This announcement comes in advance of, and in alignment with, Google’s plan to do the same by 2022. We’ve summarized how this move impacts CJ tracking, by integration type, below. Earlier versions of ITP restricted all cookies (first and third-party) to a 24-hour life. This week’s announcement includes a new 7-day limit on local storage.
Clients storing data, including CJ’s Event ID, in local storage will likely see performance degrade in Safari beyond the 7-day window. CJ’s Browser Adjustment will account for tracking loss through Safari related to cookie-blocking and local storage restrictions.
The majority of the network’s participants are protected by CJ’s Cookieless Tracking integrations and Browser Adjustments, which ensure publishers continue to receive commission for browser-affected traffic. Although the effect on the network should be minimal in the near term, Apple’s announcement signals the need for better integrations to future-proof against the next wave of policy changes.
At CJ, we’re committed to developing and delivering innovative solutions to enable data-driven growth in a privacy friendly way. CJ’s Universal Tag offers programs complete tracking, even in light of changes to Apple ITP, Firefox and those planned from Google Chrome. Our next-generation tag will set you up for long-term success in the CJ network by unlocking tracking enhancements like CJ’s Vertical Attributes which power Situational Commissioning, and transaction-level Insights. Additionally, the Universal Tag is the foundation of our future commissioning and reporting innovations.
In summary, here’s what this means:
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If you're interested in learning more about our Universal Tag or how Apple’s announcement impacts your affiliate program, reach out to us for next steps.
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