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Four mistakes that sabotage lead gen and how to avoid them

Most lead generation efforts fail not because they lack ambition. They fail because marketers are seduced by vanity metrics and rely on flawed ...

Unlocking growth for fashion in a challenging environment

In Europe, global uncertainties, escalating international tensions, and declining GDPs present a worrying macroeconomic environment. However, ...

Styling an omnichannel strategy in fashion marketing

Omnichannel may be the cornerstone of modern marketing, but it’s complex. So, how is the fashion sector rising to the challenge as brand and consumer ...

CJ & The North Face Win Gold at the UK PMAs for Best Use of Data & Insights

We're proud to announce that CJ and The North Face have won Gold for Best Use of Data and Insights at the 2025 UK Performance Marketing Awards (PMA)! ...

What’s happening when it comes to travel in Europe in 2025?

As we enter Q2, what’s the state of play for European travel? That’s what Euromonitor’s Senior Consultant, Alexander Göransson, addressed at our ...

Bumpy ride or smooth sailing: getting a gauge on affiliate marketing in travel

With events continuing to influence travel decisions and uncertainty often curtailing plans, how’s travel holding up? To answer this (and a raft of ...

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