video

The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact

Dec 8, 2021
Written by CJ

Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and commission?

Customer shopping journeys are nonlinear, (even messy!), before checkout. How does affiliate affect customer journeys and is there an ideal journey that brands should strive for?

Filmed live in London at PI Live in October 2021, CJ's Siobhan Williamson and Alex Graham discuss actionable data and how to implement it to optimize basket value and conversion.

In this video: Siobhan Williamson, Group Director, Business Operations, EU, CJ, and Alex Graham, Business Development Manager, CJ

Shopping basket analysis at scale shows the affiliate touchpoints that lead to higher baskets sizes and dramatically higher conversion. Paired with customer journey analysis, this brings clarity into the real value that affiliate partners deliver to a brand’s bottom line.

In this on-demand session, hear how a more nuanced and sophisticated view of affiliate value can be assessed by affiliate touchpoints as shoppers discover, assess, and evaluate products and brands before purchase.

Watch this video to learn:

  • How you can optimize affiliate customer journeys to maximize basket value and basket-to-payment conversion rates.
  • High-performing strategies to best influence the customer journey, maximizing advertiser sales and publisher commission.
  • An understanding of how advertisers and publishers can best collaborate on optimal placements, promotion, and campaign strategies.
Share
   
Affiliate Customer Journey

Affiliate Customer Journey analysis provides visibility into customer shopping behavior and unlocks the full value of the affiliate channel and affiliate partnerships.

Junction Newsletter

Get industry best practices and thought leadership delivered straight to your inbox.

Up Next

Advertisers & Agencies
Expand Your Brand’s Reach

Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.

Publishers & Influencers
Partner with the World’s Best Brands

Earn seamlessly by partnering with the world’s most widely recognized brands, promoting products and services your audience enjoys. Engage with brands you know and love all in one place.