5 Data-Centric Ways to Transform Your Affiliate Programme
With the constant evolution of the affiliate landscape—including new partners, emerging technologies, and shifting regulations—it can be overwhelming to manage all the data at your disposal. CJ offers ...
Industry Responds to Cashback Cookie CClassification Exemption
Changes to cashback and reward cookie classification have focused the industry on tech solutions and rollout plans. In this article, the APMA summarizes companies' actions to enforce the changes.
User Consent – we need to talk
Last week, Moonpull gathered together seven of the main affiliate networks, along with many of the UK’s leading publishers and agencies into a room for its ‘User ...
Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Three affiliate networks have come together to discuss the industry's plague of tracking and consent difficulties and how they plan to solve these issues together.
intent.ly announces game-changing global integration with CJ’s Universal Tag
intent.ly announces game-changing global integration with CJ’s Universal Tag, providing agile, performance-based conversion solutions for CJ clients.
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Amplify Beyond: CJU24 Recap
Last month, some of the AIM team attended the CJU event in Santa Barbara, California, and received incredible insights into the industry from leaders in our field.
Zack Kass, Former-OpenAI, Talks AI Futures & the Wounds of Social Media
A fascinating session from CJU24 and our subsequent conversation with Zack Kass about social media and AI futures.
Brook Schaaf, CEO of FMTC, Talks Vouchergeddon, Reclaiming Traffic, and Reddit Affiliates
Recorded at CJU24, Schaaf shares advice for affiliates impacted by Google updates and considers the viability of scaling Reddit coupon programs.
Santi Pierini, CEO of CJ, Discusses Google, Retail Media, APAC & Affiliate’s Full Potential
CJ CEO Santi Pierini sat down for a 25-minute interview with Hello Partner, offering his take on various facets of the industry.
What to Expect at CJU24
Hello Partner's breakdown of the essential sessions and mixers at CJ's celebrated Santa Barbara event.
How Publishers Can Thrive in a Post-Google Affiliate Landscape
Hello Partner spoke with industry experts, including CJ's own Kelly Merkel, about what a post-Google affiliate landscape might look like and how to navigate it successfully.
Why Affiliate Marketing Benefits Female Founded Companies
In this article, the founder and CEO of All Inclusive Marketing shares insights on how affiliate marketing, including CJ, can benefit businesses founded by women and others.
Celebrating Excellence in Partnerships – USPAs 2024 Winners Announced
Highlights from the 2024 USPA ceremony in Miami, FL, where CJ took home four gold awards and three silver.
Publicis Commerce Shoptalk Trends Report 2024
With an increased presence at this year's Shoptalk, Publicis Commerce released an event report showcasing insights from 13 thought leaders across the organization, including contributions from CJ's ...
Monthly Top Line - February 2024
All of February’s industry movers and shakers including CJ's new CEO, Santi Pierini.
Interview: Linda O’Connell on CJ’s 2024 Performance Marketing Toolkit
The APMA interviewed Linda O’Connell, Sr. Vice President – UK & Ireland about CJ's recently released 2024 Performance Marketing Toolkit.
Cracking Tracking: CJ Tracking Q&A
The APMA interviewed Angela Ballard, Director of Product Management at CJ, for their series Cracking Tracking: Network Q&A.
This week’s agency news, executive moves, and account changes
Publicis’s affiliate marketing shop, CJ, named Santi Pierini its new CEO. He has served on the ...
Revolving Door Roster Updates: AICP, Impact+, Varsity & More
Publicis Media's CJ named Santi Pierini as its new CEO. Pierini brings expertise spanning engineering, product and brand marketing, and more.
Publicis' CJ Selects Pierini As CEO
CJ, a performance-marketing platform, has a new CEO: Santi Pierini.
CJ Welcomes New CEO, Santi Pierini
Pierini brings a wealth of leadership and affiliate experience to the executive position.
CJ Welcomes Santi Pierini as New CEO
Today, Publicis Groupe’s partnership-based performance marketing platform, CJ, welcomed new Chief Executive Officer Santi Pierini.
The Business Value of Shopping Browser Extensions: Major New Findings from CJ
A new study from CJ and Namogoo provides compelling data on the business value that browser extensions deliver for both merchants and consumers.
#HP30Pioneers: Meet The Performance Media Industry’s Top Pioneers
Hello Partner is proud to announce this year’s Global Top 30 Performance Media Pioneers including CJ's Rachel Lines.
Episode #11 – The Performance Marketing Spotlight with Laura Holzwasser
This podcast episode features Laura Holzwasser of Great Pet Care, her journey in the affiliate industry, and how she got her start at CJ.
CJ & Tyroo Technologies in Synergy
Mayuresh Kshetramade, CEO of CJ, and Siddharth Puri, CEO of Tyroo Technologies speak to IMPACT Magazine about their latest partnership, business, and more.
Why Does GA4 Data-Driven Model Under-Report Affiliate Revenue?
Audrey Durand of Accenture re-opens CJ's conversation around the GA4 DDA model and its derived performance misrepresentation of non-Google channels.
“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape
PI LIVE Europe's headline sponsor, CJ, talks about the changing affiliate marketing industry, their plans for PI LIVE Europe, and the introduction of APMA.
Tyroo Technologies Joins Forces with CJ in a Game-Changing APAC Expansion
Tyroo Technologies partners with CJ to launch performance marketing platform in APAC
The companies have announced a multi-year partnership to offer international tech capabilities with localized solutions in the APAC region.
CJ taps Tyroo to offer APAC advertisers access to premium inventory
The partnership will offer advertisers a number of insights including shopper event tracking, ecommerce platform integrations, program management tools, and data analytics.
#HP30Under30: Meet the Partnership Marketing Industry's Future Leaders
CJ Sr. Publisher Development Manager, Lizzy Mackay, was included in Hello Partner's 30 Under 30 Future Leaders in Partnership Marketing in ...
Debunking Myths in Affiliate Marketing with CJ's Tomas Saulsbury-Hunter
This episode of the Always Be Testing Podcast features an interview with CJ's Tomas Saulsbury-Hunter. Tom shares how to set up effective tests, ...
CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales
In a thought-provoking panel at CJU23, experts shed light on the value of the affiliate channel and how businesses can harness its full potential.
CJU23: Integrating Influencer Marketing With the Affiliate Realm
Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU23.
Tyroo and CJ Partner to Launch APAC Performance Marketing Platform
The prominent ad tech platforms unite to deliver global technological expertise coupled with tailored solutions for advertisers and supply partners.
CJ partners to accelerate APAC growth
CJ announces a partnership with Singapore-based ad tech company, Tyroo Technologies, granting Tyroo exclusive rights to act as CJ’s representative in Asia.
Episode Five: What CMOs Get Wrong about Affiliate Marketing
CJ's President, Paul Tibbitt, discusses various aspects of affiliate marketing and what CMOs might misunderstand about it on the Gen3 Actionable Insights Podcast.
Episode #6- The Performance Marketing Spotlight with George “Geo” Yuhba
This podcast episode features George Yuhba of Paylode, his trajectory in the affiliate industry, and his 19-year journey at CJ.
We Hope to See You at CJU!
As official media partners of CJU23, Hello Partner will be carrying out full coverage of the event from September 11 - 14 in Santa Barbara, CA.
Week in Review – TopCashback Goes Green and Updates on iOS 17
This weekly update features a mention of CJ's findings that “no adverse effects are anticipated on CJ or client tracking with the initial release of iOS 17 and Safari 17.”
Affiliate Marketing Diaries Podcast: Tu Clothing with Laura Bennetts
Thompson and Isbrandtsen Join PMA Leadership
Sandrine Thompson, Strategic Insights Director, CJ, was recently appointed to the Performance Marketing Association's Board of Directors.
Why persistence and patience are key in performance marketing
CJ's Victoria Pace is a PMW '30 Under 30' winner! In this interview feature, she says “filling her own cup first” is how she rose to success.
Can Influencers Drive Bottom-of-Funnel Performance? You Bet!
With the right strategy, data, and approach influencers can drive significant sales. CJ Influencer Marketing Manager Kristina Tabacco shares the details.
#HP30Women: Meet the Influencer Marketing Industry's Trailblazing Women
Hello Partner announced this year’s Top 30 Trailblazing Women in Influencer Marketing—including CJ's Director of Influencer Development, Gabrielle Pajer.
#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023
Hello Partner announces this year’s Top 30 US Partnership Marketing Changemakers, including CJ CEO, Mayuresh Kshetramade.
Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
CJ's acquisition of influencer marketing platform, Perlu, was mentioned in Digiday's list of "Takeoffs & Landings" in their Media Buying Briefing for January 30.
Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
Publicis Groupe-owned performance marketing agency CJ has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space, including CJ, promise to focus on deterring brands that don't pay their affiliates.
CJ's Perlu Acquisition is a bet that marketing budgets are converging.
Acquiring a deeper bench on the service side and access to a network of influencers indicates that CJ is tapping into a broader marketing budget than just affiliate. As content and commerce continue ...
The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too
CJ's acquisition of influencer marketing platform, Perlu, was mentioned in the January 25th AdExchanger.com news round-up.
CJ Acquires Influencer Networking Platform Perlu
Perlu will become part of CJ and be integrated into its 'CJ Influence' offering, which includes global content creators and full-service CJ account teams that work on behalf of CJ clients to drive ...
“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition
CJ acquires the influencer marketing network Perlu, in an effort to optimize the potential of combining affiliate and influencer marketing.
Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalize on, and CJ's plans for the year ahead.
Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ
Today, Publicis Groupe announced its acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe, which will integrate with global performance marketing platform CJ.
Behind the Numbers | The Daily: How Affiliate Amplifies All Marketing and More
In this eMarketer podcast episode, CJ's SVP of Client Development Sommer Urias chats with Analyst Paul Verna about why affiliate is the power player in the consumer journey and an amplifier of ...
CJ’s Data Science Solution Suite Proves Honey’s Ability to Drive Incremental Value
Honey leveraged CJ’s Data Science Solution Suite to demonstrate how it drives incremental revenue for advertisers from high-value customers. CJ’s Affiliate Incrementality and ...
A Deep Dive into Inflation – What Does it Mean for You This Time?
You may be aware of the benefits affiliate marketing reaped from the 2007-2009 recession, but things have changed now. CJ's Kate Knight weighs in on what marketers can ...
Meet the Performance Marketing Awards Rising Stars Nominees for 2022
CJ Business Development Manager, Raman Gill, has been nominated for a Rising Star award at the 2022 Performance Marketing Awards (PMA). The coveted PMA Rising Star award seeks to ...
Podcast: Why Publishers Should Look at Performance Models?
CJ's Jessica Wong joins the Affiliate Marketing Podcast with Lee-Ann Johnstone to discuss why publishers should look at performance models.
The Necessity for Open and Reliable Performance Data
Networks are at the forefront of accessibility to data and insight within performance marketing. After all, we’re the technology that connects all parties together. The point of interconnect which oversees ...
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022? CJ's ...
This Is What's Driving the Next Wave of Growth in Affiliate Marketing
The affiliate industry today is growing rapidly, but it's not simply from the overall increase in consumers shifting their buying habits to ecommerce. Loyalty and cashback rewards programs built upon the ...
CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel
PerformanceIN recently managed to grab CEO of CJ, Mayuresh Kshetramade, for a chat. Mayuresh shed light on what he ...
PMA Announces 2022 Board Of Directors
The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.
2021 PerformanceIN Top 50
This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is among this years' selected industry leaders.
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey
A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the Affiliate Customer Journey, From Discovery to ...
Where is the Next Wave of Innovation Coming From?
At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency is here to stay. Affiliate and performance ...
Industry Tracking Initiative Launched Showcasing Strength of Channel
Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...
Tracking in a post third-party cookie world
A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from other channels, and how it can continue to ...
Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry
The global CEO of CJ, Mayur Kshetramade, offers valuable—and inspiring!—insights with Affiliate Summit about the current and future state of the industry.
Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell
In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk about affiliate marketing ...
PMA Welcomes CJ As Industry Champion Member
CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.
Three ways brands can play catch-up this holiday season
For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a chance to make up for lost time.
Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity
Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.
The data behind single and multi-publisher customer journeys
In this report we took a closer look at publishers. How do they affect the buyer’s journey? Read more
Corinne Travis on monetization, the power of data, & influencer campaign management
Corinne Travis, CJ's Director of Influencer & Brand Partnerships joins Trove's Influencer Business Podcast to dive into affiliate marketing, its value, what it looks like at CJ, and how to ...
Mobile growth in affiliate is driving a change in advertiser behavior
It’s no secret that consumer shopping behavior (and expectations) have shifted in a massive way. Over the last 12 months, mobile engagement in affiliate has increased 20% YOY surpassing desktop usage ...
4 Effective Ways to Help Elevate Your Brand Partnerships
During the BlogHer Creators Summit, CJ Affiliate’s Director of Influencer and Brand ...
A Celebration of Innovation: The Winners of the 2021 Performance Marketing Awards
The 2021 Performance Marketing Awards celebrated the efforts and achievements of what has proven itself to be a highly adaptable and innovative industry. CJ Affiliate won the Award for Global Excellence ...
Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day moments all year-round and finding unique moments of ...
Influencers and Affiliates Should Be Hand in Hand
This article highlights the reason influencers and “traditional” affiliates should co-exist in your affiliate program, why the affiliate channel is so well positioned to make the most of influencer ...
How coupon code curators like Honey and Slickdeals make millions
Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like make millions on commission and big companies like PayPal ...
Affiliate Summit Report: Ecommerce in a 'Cookieless' World
Marissa Moorehead, director of product marketing at CJ Affiliate, says the trend currently is to ask clients to move away from storing cookies in browser and direct efforts to move towards server-side ...
As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, ...
How brands drove performance in 2020: Lessons for the future
Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 months have stress-tested that assertion, serving to ...
Button and CJ Affiliate Partner to Transform Affiliate Into an App Acquisition Channel
Through Button’s Reach product, which increases revenue per tap by 35%, the pair hope to optimize mobile traffic for CJ Affiliate’s partners.
Even Tech Companies Rely on Affiliate Marketing
When it comes to buying electronics or household appliances, if you’re anything like me, you do as much research as possible. You open a million tabs of different product-review sites, read ...
Affiliate Networks & Tracking Platforms, The Best of 2020. Part 10: CJ Affiliate
Read on to learn more about how this global leader started, who they are, what they do, and how they can help you and your business thrive in the affiliate marketing space.
Five Trends That Are Shaping Affiliate Marketing Opportunities in India
CJ's Director of Global Publisher Development Nele Sharp shares the top five things to understand about the India market and supporting ...
A Look at Google’s “Messy Middle” Study
Most recently, Google introduced a new model that focuses on the psychology of consumer shopping decisions that occur in the middle of a customer journey—what they’ve named the “messy middle”. CJ Affiliate ...
Mobile accounts for 35% of all peak shopping orders, cutting desktop’s dominance
During the peak shopping period in 2019, 35% of retail orders were tied to mobile phones, according to CJ Affiliate’s
LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate
In this episode, we're joined by Karol Kelner and Alexander Higson from CJ Affiliate to discuss all things lead generation in the UK. Listen in to hear the trends they see across the CJ network, the ...
Inside Adtech Report
Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move ...
“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”
As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on ...
Podcast: Creating a Powerful Affiliate Marketing Strategy w/ Corinne Travis
In this episode of the Blogist Podcast, host Julian Greene speaks with Corinne Travis, Director of Influencer Marketing and Brand Partnerships at CJ Affiliate, where she helps influencers and media ...
Meet the Women Who are Transforming the Face of Affiliate Marketing
Nicole Ron, VP of Product Marketing, Marketing, and Business Systems at CJ Affiliate, was featured as one of FeedFront's women who are transforming the face of affiliate marketing.
UK Advertising Agencies Pledge Solidarity in Open Letter
Similarly, within performance marketing, diversity has often been questioned. This week both
Podcast: CJ Affiliate on the Influential Power of Affiliate Marketing
On this episode of the Perlu podcast, Gabrielle Pajer and Corinne Travis of CJ Affiliate describe how they combine their experience in influencer marketing, audience targeting, and content to help ...
Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds
Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.
Majority (62%) of consumers don’t think brands should stop advertising during coronavirus
Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has ...
Amazon Removes Third-Party Vendors From Its Affiliate Program
Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at ...
Affiliate Marketing: The Adaptable and Accountable Channel
CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of ...
How the Performance Marketing Industry is Responding to Coronavirus
A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing ...
Advertise on leap day: This is how your company benefits from February 29th (German)
As of February 29 this year, advertisers will have many opportunities to boost sales with additional promotions. You can read what they are here.
Affiliate Marketing is Incremental — and We Proved It
CJ Affiliate President Mayur Kshetramade runs through CJ's recent study of affiliate incrementality which analyzed 21M retail consumers and 5.5M transactions using a scientific test and control ...
Why 2020 will be the year of global e-commerce
In her guest contribution at HORIZONT Online, Petra Semle, Head of Client Services at CJ Affiliate by Conversant, Germany, explains five developments that will greatly favor expansion for online ...
Affiliate Programmes Going Global as E-Commerce Booms in Emerging Markets
This year will see brands expanding globally as e-commerce booms in emerging markets, according to new research from CJ Affiliate.
Connections that Count — Introducing PI LIVE Advanced
The PerformanceIN team is proud to introduce PI LIVE Advanced — a one-day event in New York on May 19 — aimed ...
Affiliate Marketing Trends to Watch and Predictions for 2020
AM Navigator reached out to some of the brightest affiliate marketing minds to bring you a compilation of expert predictions on affiliate marketing trends to watch and things (likely) to happen in ...
Publicis Media Leaders Forecast 2020 Trends
Top leaders at Publicis Media are highlighting trends that they think will impact advertising and the broader media industry over the coming 12 months.
#Influencer50: The Top Industry Players From 2019
CJ Affiliate's Corinne Travis made the list of the 2019 top 50 industry players in influencer marketing as named by Talking Influence.
Publishers look for commerce content attribution to move beyond last click
With both publishers and advertisers looking to grow affiliate commerce, a growing number of publishers and advertisers have started using affiliate networks’ attribution tools to advocate for bigger ...
PerformanceIN 50: The Top 50 Industry Players from 2019
CJ Affiliate's Siobhan Williamson and Victoria Prince are among the 2019 top 50 industry players in performance
marketing as named by PerformanceIN.
Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan
Corinne Travis highlights five different ways influencers play into a wider marketing plan, as well as insight into applying these strategies and how to effectively measure performance.
An Introduction to Global Affiliate Expansion
Jules Bazley, Regional Vice President, Europe at CJ Affiliate delves deeper into global affiliate expansion, exploring cross-border shopping, tips for running a global affiliate program and how ...
Mobile-only marketing: the millennial goldmine?
Mobile-only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers ...
Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year
According to research from CJ Affiliate, smart shopping and browser tools will be the retail winners this Christmas, with consumers drawn to the likes of Honey, Piggy, and Nectar for their Christmas ...
Leverage these 3 megatrends to ensure a slam-dunk holiday season
Consumers increasingly value living in a socially responsible way, put greater value on experiences than goods, and use digital tools to enhance their lives.
‘Google’s gonna Google’: Publishers say a Google search change is denting their coupon revenues
Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants. Today, just weeks after a tweak in ...
4 Ways to Win the Cross-Border Consumer
The rise in cross-border shopping creates a wealth of opportunities for retailers who want to grow their global market share of both new and existing customers—wherever they are located. It’s a smart ...
Five Reasons Influencers Turn Down Campaign Work
This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers and the things brands can do to shine through all the ...
Taking Affiliate Worldwide: Top Tips for Global Program Success
This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly successful companies that manoeuvre through global storms ...
MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate
“Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment..”
Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry
With all the recent tracking updates and Google’s latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly means for the affiliate industry going forward.
WTF is Apple's ITP 2.2 Update?
Apple continues to close up loopholes in Safari’s anti-tracking feature, Intelligent Tracking Prevention.
The New Affiliate Model for Online Retailers
Many retailers are actively working to expand their affiliate networks. This requires retailers to sort through a host of considerations, including whether the higher commissions charged by content-focused ...
Account Moves & Wins: March/April 2019
This month's edition of Account Moves & Wins sees a number of key account moves and wins for leading networks in the affiliate space, including CJ Affiliate, Tradedoubler and Visualsoft.
Top Tips to Building a Healthy and Long-Term Affiliate Programme
CJ Affiliate senior account manager Emily Mennie shares some top tips on how you can build a healthy and long-term affiliate program through publisher diversification.
Why Retailers Should Focus on China for Global eCommerce Growth
Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the manufacturer. Non-domestic retailers ...
Celebrating Women in Affiliate Marketing (Part 2)
On March 8, International Women’s Day, we posted the first part of this series of interviews with the women of affiliate marketing. Today we're excited to bring you the second part of ...
Celebrating Women in Affiliate Marketing (Part 1)
Today, on International Women’s Day, we're ...
Looking Beyond Traditional Affiliates: Is Content King?
Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit content publishers, giving you access to larger and more varied audiences, and engaging and ...
Using KPIs that Matter to Achieve Influencer Marketing Success
Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get ...
The Right Way to Engage with New Affiliate Partners
The strongest affiliate models that have persisted within the affiliate marketing channel since its inception are coupon sites and loyalty/cashback sites. While these publisher models are highly ...
The Truth About Coupon Affiliates
No matter where you currently fall on the “love-hate coupon affiliates” spectrum, we owe it to ourselves to explore the bigger questions about how we choose which affiliates to work with: Are we left to ...
The Voice of the Affiliate: How Will Voice Technology Reshape the Affiliate Ecosystem?
In 2019 we have more voice technology than ever before, and this is already reshaping the affiliate ecosystem. With a recent study demonstrating that 37% of smart phone users are already leveraging voice ...
Attract Cross-Border Shoppers, Grow Your Domestic Sales By Amalia A. Thomas
Summary: By 2022, cross-border transactions will make up 20% of all global eCommerce. Start now to sell globally from your existing site.
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling ...
8 Reasons Why Small Businesses Should Use Affiliate Marketing
Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get more people talking about you is through affiliate marketing. ...
5 Tips for Navigating Design Media Today
What is the future of design media? With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of Instagram, the world I started my PR career in looks ...
How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme
Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an ...
Prime Day is not Just for Amazon: All Retailers See a Spike in Revenue
AmazonPrime Day – 48 hours of discount mayhem on Amazon that officially starts at midday on 16 July – is not just for Amazon, new research has revealed.
Amazon Prime Day Retail Effect Set to Be Felt Well Beyond its Own Website
Figures from across the CJ Affiliate network suggest that between 2016 and 2017, retailers saw their revenue grow by 64% year-on-year, over the two days of Prime Day, while retail sales grew by 38%. That’s ...
Prime Day is not Just for Amazon: Other Retailers See 64% Spike in Revenue
Brand new figures from across CJ Affiliate’s global network reveal that from 2016 to 2017, across the two days of Prime Day retailers globally saw an average year on year revenue growth of 64% and year on ...
The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event
As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer interest, but the buzz carries over to other brands, ...
Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day
With Amazon Prime Day fast approaching (July 16), CJ Affiliate findings show that global retailers experienced a huge spike in revenue growth year-on-year during the two days of Prime Day from 2016 to ...
Why Brands Should Look to Affiliate for Global Growth in APAC
With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, ...
Asking the Affiliate Networks: Where Do You Stand on GDPR?
In this Q&A, PerformanceIn aims to draw a comparison between the approaches of leading UK affiliate networks with efforts towards a “unified approach” disbanded.
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...
Three Predictions for the Affiliate Marketing Industry in 2018
As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace with evolving behaviors.
Maximize Affiliate Revenue with Performance Marketing
Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue streams flowing.
Affiliate Marketing: How Can Publishers Increase Global Growth?
Affiliate marketing has drastically evolved since its inception, but capitalizing on technological innovations and digital trends has always been and always will be part of its DNA.
The Power of Cross-Device Solutions in a Results-Driven Affiliate Strategy
Cross-Device creates (data) visibility, actionable insights, and allows for compensation when a multi-device consumer is influenced to make a purchase. See how this helps marketers optimize their affiliate ...
Understanding Cross-Device: 3 Things Marketers Need To Know
Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to ...
How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing
SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with person-level consumer profiles.
3 Affiliate Marketing Strategies for the 2017 Holiday Retail Season
Strategy & Insights Director Sandrine Thompson shares insights from the holiday 2016 online shopping season that will help marketers improve their results in 2017.
A Dive Into the Murky, But Very Important World of Affiliate Marketing
Vice President of Commercial Development (EU) Jules Bazley discusses shifting perceptions of the affiliate channel to a relevant part of every major retail brand's marketing mix.
How to Generate Offline Return with Site-to-Store Affiliate Marketing
Vice President of Corporate Development Camille Ip explains why retailers need to employ a "site-to-store" strategy within their affiliate marketing mix to see yield in offline returns.
How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing
Account Director Monique Zapata-Kaufman offers advice on how to leverage consumer excitement around Prime Day to drive shoppers to their shopping cart.
Five Predictions for the Future of Affiliate Partnerships
Vice President of Publisher Development Scott Ginsberg shares his forecast for the upcoming developments in the world of affiliate partnerships.
CJ Affiliate Debuts Global Cross-Device Tracking
CJ Affiliate's cross-device solution accurately identifies consumer transactions across multiple devices and reaches multi-device shoppers on a deeper level than previous industry capabilities allowed.
Learning from PMA 17: CJ Affiliate Wins Best Managed Affiliate Programme with TUI
Director of Client Development Owen Hancock offers a behind-the-scenes look at CJ Affiliate's award-winning work for TUI.
Spotlight! Affiliate Marketing Q&A with CJ Affiliate by Conversant
Senior Director of Publisher Development Sarah Crosby discusses the value of influencers in affiliate marketing.
Three Key Learnings for New Affiliate Marketing Managers
Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.
How to Get Advertiser Buy-In for Big Affiliate Projects
SVP of Business Development at CJ Affiliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.
What to Look for in Search 2017
CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.
Looking Back on Search 2016
CJ Affiliate Network Performance Director George Yuhba offers his most important search developments of 2016.
How to Get the Best from Content Affiliates in 2017
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.
Retailers Reevaluate their Affiliate Marketing Programs
Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to determine where to allocate their marketing budgets.
Best Practices for Affiliate Marketing on Pinterest
Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.
How Consumers are Changing Affiliate Marketing
Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.
Say Goodbye to National E-commerce Borders
Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up international e-commerce opportunities.