2022 USPAs Recognize CJ for Recruitment Tech & Brand Engagement
Sep 8, 2022
What a way to celebrate our partnerships! CJ took home two silver awards at the 2022 US Partnership Awards (USPAs) for Best Platform for Partnership Recruitment and Best Brand Engagement Campaign alongside partners Shutterfly and RetailMeNot.
The first annual USPAs, hosted by industry thought leader, PerformanceIN, shortlisted eight CJ client success stories that were chock-full of innovative strategies and innovative affiliate technologies. Read on to learn about the award-winning CJ entries.
Ongoing publisher recruitment is essential to sustainable growth in the affiliate channel. As a network and a home to thousands of prospective partners, it’s our job to make the important matchmaking piece of program management both efficient and effective. That's where CJ's Recruit Partners platform comes in—to free up valuable time and energy for our clients to make the real magic happen.
We've continued to enrich the Recruit Partners experience through strategic partnerships with third-party data providers, including award-winning enterprise influencer marketing platform, CreatorIQ (CIQ), and digital intelligence provider, SimilarWeb. These partnerships offer a multi-layered approach that allows advertisers and publishers alike to benefit from increased social discovery and opportunity, as well as to power even more site metrics than ever before.
One of the most exciting pieces of this partnership is the integration of CreatorIQ’s rich influencer data with CJ’s platform which allows all publishers to authenticate their social media handles—pulling audience metrics, audience profiles, and social following directly into the CJ platform for all network advertisers to access, search, and filter in our on-demand Recruit Partners tool.
Mother's Day Shopping at Its Smartest
Photo retailer darling Shutterfly is no stranger to the affiliate space. So, when they decided to migrate their program for efforts to grow branded content, their CJ team knew they would be game for a new opportunity that both pushed marketing technology and resonated with audiences.
Cue publisher RetailMeNot. Their recent acquisition by Ziff Media Group and their video production brands introduced an innovative new opportunity into the mix: shoppable video. This brand new media approach unveiled an interactive video of personalized shopping recommendations with clickable, trackable product links—exactly the type of campaign Shutterfly was eager to test with brand engagement and differentiation in mind.
The campaign proved to be a feat of true collaboration between CJ, RetailMeNot, and Shutterfly, and the success of which is already proving to pave the way to the future of new performance marketing avenues.