Best Practice

Latest article

Learn What's Inside the 2024 Performance Marketing Toolkit

We released our 2024 European Performance Marketing Toolkit, a guide to some of the most important changes and trends we will see in our industry and how Marketers can capitalise on them. Here’s a short summary of some of what you’ll find.  Top...
Read more
Now Available: CJ’s 2024 Performance Marketing Toolkit

When it comes to driving the best results, European Performance Marketing leaders face a unique set of challenges and opportunities. European ...

How to Identify the Right Influencer Partners

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

How to Craft an Attractive Affiliate Program Description

The CJ network is an expansive ecosystem that’s constantly growing and evolving, offering both advertisers and publishers countless opportunities for ...

14 Mar, 2022
2021 Q4 Peak Shopping Benchmarks

2021 Q4 Peak Shopping Benchmarks CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are ...

The Billion Euro Customer Journey: Analysing and Optimising Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimise these journeys to turbo-charge basket value, conversion rates, and ...

Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Preventing, Identifying, & Taking Action Against Fraud

We’re on a mission to make sure that everyone in the CJ community has a fruitful and positive experience - and part of that is preventing and ...

18 Aug, 2021
Spring Cleaning in CJ: The Home Edit Edition

Much like spring cleaning, you can declutter, organise, and optimise your CJ account to make it easier to run your program and set yourself up for ...

14 May, 2021
Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

How to Put Your Best Foot Forward & Gain New Finance Partners

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

Advertiser Growth Checklist: Build, Optimise, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

Here's How to Optimise Your Affiliate Program for Growth This Q4

In order for your affiliate program to reach its full potential during an important shopping season like Q4, it’s crucial that it’s attractive to ...

Craft the Perfect Investment Proposal & Get Brands to Say 'Yes!'

Now we're in Q4 and with a new year quickly approaching, advertisers are in the thick of planning for peak shopping seasons. Layer on a global ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Behind the Scenes with the Team that Keeps the CJ Network Fraud-Free

We tend to make a lot of analogies to describe CJ's Network Quality team: they're network watchdogs, the internet police, or affiliate detectives. ...

2 Jun, 2020
The 10 Core Principles of Managing a Global Affiliate Programme

Global expansion remains one of the most popular strategies for driving growth within the affiliate channel. During my nine years in the industry, ...

Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

18 Dec, 2019
Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

5 Nov, 2019
Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Affiliate Network versus SaaS: Weighing Up Cost, Recruitment, and 'The Network Effect'

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands. ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Going global with affiliate

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based ...

Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...

Advertisers & Agencies
Expand Your Brand’s Reach

Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.

Publishers & Influencers
Partner with the World’s Best Brands

Earn seamlessly by partnering with the world’s most widely recognised brands, promoting products and services your audience enjoy. Engage with brands you know and love all in one place.