Innovation

CJ’s Loyalty Exemption Solution Addresses a Critical Industry Challenge

CJ is deeply committed to both consumer privacy and tracking integrity. For many years, we’ve promoted the idea of win-win-win for our industry; ...

Redefine Campaign Success with CJ’s Publisher Audience Commissioning

Gone are the days of rigid, one-size-fits-all commission rates! While flat fees have been a staple in the performance marketing industry, ...

How CJ Delivers the Industry’s Best Network Quality & Anti-Fraud Protections

Trying to start a conversation about partnership fraud is a lot like getting people to discuss life insurance—everyone knows it’s important, but ...

Publishers Now Have Access to Amazon Sellers in CJ

CJ’s new Amazon Sellers program gives publishers access to 800+ unique Amazon sellers. This revolutionary program made possible through our ...

Reclaim Your Team’s Time with affiliate.ai for CJ

As a relationship channel, some parts of affiliate marketing rely heavily on the human touch, but there’s always room for a dash of AI magic to help ...

Learn What's Inside the 2024 Performance Marketing Toolkit

We released our 2024 European Performance Marketing Toolkit, a guide to some of the most important changes and trends we will see in our industry and ...

Now Available: CJ’s 2024 Performance Marketing Toolkit

When it comes to driving the best results, European Performance Marketing leaders face a unique set of challenges and opportunities. European ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

Welcome to the New CJ Platform Experience!

You may have noticed that the CJ platform got a makeover! Designed to make your workflow as effortless as possible, the new platform experience is ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratisation of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

Affiliate Customer Journey Data Enhancements: Promotional Model & Property

When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...

The Billion Euro Customer Journey: Analysing and Optimising Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimise these journeys to turbo-charge basket value, conversion rates, and ...

Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom - CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Plug into Growth with CJ's Ecommerce Plugins

With the recent surge in ecommerce, brands are looking for easy ways to expand their global reach and to tap into opportunities presented by the new ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

CJ & Button Partner to Transform Affiliate into an App Acquisition Channel

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership. We're thrilled to announce a new strategic ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe 2020 is now in the rear-view mirror - a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

New Partners Are Only a Step Away with CJ’s New Recruit Partners Tool

Partnership development is a labour of love - we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...