What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...
When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...
Want to know how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment? This ...
Honey, a subsidiary of PayPal, offers a popular consumer browser extension that automatically finds and applies coupon codes at checkout with a ...
As marketers, we're all too familiar with the “funnel”. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...
For brands to intelligently invest, it's important for them to truly understand the value each channel delivers. To find the answer as it relates to ...
A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions. The ...
Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years—this industry is ...
Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step ...
For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...
CJ has been recognized as the #1 Affiliate Marketing Vendor by Internet Retailer with the highest number of IR Top 1000 clients choosing CJ as their ...
Watch the video of our highly attended session, filmed at PI Live 2019 in London, for insight into understanding and measuring affiliate customer ...
CJ leveraged its powerful audience insights to create a highly accurate view of customer behavior when they engage with affiliate sites, versus when ...
With more than 21 million retail consumers and 5.5 million transactions analyzed, this is the largest affiliate incrementality study ever conducted. ...