Imagine trying to plant a seed in the middle of a massive storm. The rain, wind, and debris make it nearly impossible for the seed to take hold, let ...
A guide to empower affiliates and brands to make data-driven decisions and optimize marketing investments. Understanding the true business value of ...
Over 9M brands make up the digital marketplace. In sharp contrast, a mere 500 brands dominate 80% of the television advertising market. But what if ...
Many advertisers have doubts about the value of shopping browser extensions. When I was an advertiser myself, I had all of the preconceived notions ...
What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...
When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...
Want to know how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment? This ...
Honey, a subsidiary of PayPal, offers a popular consumer browser extension that automatically finds and applies coupon codes at checkout with a ...
As marketers, we're all too familiar with the “funnel”. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...
A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions. The ...
Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years—this industry is ...
Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step ...
For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...
CJ has been recognized as the #1 Affiliate Marketing Vendor by Internet Retailer with the highest number of IR Top 1000 clients choosing CJ as their ...
Watch the video of our highly attended session, filmed at PI Live 2019 in London, for insight into understanding and measuring affiliate customer ...
CJ leveraged its powerful audience insights to create a highly accurate view of customer behavior when they engage with affiliate sites, versus when ...
With more than 21 million retail consumers and 5.5 million transactions analyzed, this is the largest affiliate incrementality study ever conducted. ...