Strategy

Guide your marketing strategies with data-driven and thought-provoking content covering the industry’s most hot button topics.

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

Partner Marketing vs Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

Convenience arms race as tools and content help brands win during 'Peak Week'

New research from CJ Affiliate has found that sales via browser tools like Honey and Piggy have increased by 349% year-on-year. As retail brands face ...

Video: The Consumer Megatrends Shaping the Peak Retail Season

Watch this on-demand presentation to understand the consumer shopping trends that will shape the peak retail period leading up to 2020. Recorded live ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software.   Results at a Glance: The Autodesk ...

Video: Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

Report: Affiliate Marketing is Incremental

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

Christmas to offer salvation for brands suffering from poor summer sales

New report reveals Christmas sales could see double or triple revenue and orders growth, but marketers need to streamline the whole customer journey ...

Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

How will voice technology reshape the affiliate ecosystem?

  "Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Affiliate Network versus SaaS: Weighing Up Cost, Recruitment, and 'The Network Effect'

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands. ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Lucky Brand Increases Traffic & Engagement through CJ's VIP Influencer Campaigns

Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the ...

GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.   With IAB Europe, IMRG, Conversant ...

GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, ...

How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data ...

Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer ...

GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU ...

65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.   Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.   Released ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate ...

75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...