Privacy

CJ’s Loyalty Exemption Solution Addresses a Critical Industry Challenge

CJ is deeply committed to both consumer privacy and tracking integrity. For many years, we’ve promoted the idea of win-win-win for our industry; ...

Power Up Your GTM Server-Side Tracking with Stape

We’re excited to announce that server-side tracking solution, Stape, is now a CJ integration partner! As ad blockers, privacy tools, and third-party ...

Google Pivots Away from Third-Party Cookie Deprecation to User Choice

Google announced on July 22, 2024, that they no longer plan to deprecate third-party cookies in Chrome, instead focusing on enhancing user choice. ...

Streamline GTM Server-Side Tracking with Addingwell

We’re excited to announce that Google Tag Manager server-side tagging solution, Addingwell, is now a CJ integration partner! As ad blockers, privacy ...

Concurrent Tracking Plays a Critical Part in Affiliate’s Future

As ad blockers, privacy tools, and third-party cookie deprecation become the norm, the traditional methods of affiliate tracking are proving to be ...

2024 Travel Intelligence Report

A deep dive into the travel sector landscape within the affiliate channel. This report leverages CJ's comprehensive travel sector data to explore how ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

Apple iOS 17, Safari 16.4, & the Tale of the Disappearing Link Tracking

Apple recently sent another round of shockwaves through the digital marketing industry when they announced that iOS 17 will have a new privacy ...

How CJ Will Drive the Affiliate Channel Forward in 2023

Our ability to face headwinds and turn them into opportunities to thrive sets our channel apart. Uncertainty has been a key theme over the past few ...

The 5 Keys to a Successful Prospecting Email Campaign

Email is the granddaddy of the digital marketing world. Labeled with (and rightly so!) a bad reputation from the ‘spammers’ of the past, email ...

Google Postponed the Sunset of Third-Party Cookies: Why You Should Still Act Now

On July 27, 2022, Google announced that they were delaying the looming sunset of third-party cookies once again—this time until the second half of ...

NordVPN Affiliate Program Spotlight

When the leader in online security, NordVPN, won the CJU19 Advertiser of the Year Award—an award presented to the CJ advertiser that experienced the ...

How to Navigate (and Thrive!) in a Privacy-First World

New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising ...

Google's Plan to Stop Cross-Site Tracking

In a bold privacy-first move, Google recently announced plans to cease cross-site tracking. On March 3rd, citing privacy concerns and an interest in ...

How to Put Your Best Foot Forward & Gain New Finance Partners

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

Unexpected Announcements from Apple—Here's The Scoop

Hot off of the press! Apple just made some surprise announcements. Editors note: The update to IDFA opt-in functionality went live on April 26, 2021. ...

Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate

Apple has been at it again, this time announcing updated tracking prevention and privacy measures that impact mobile ad targeting and in-app ...

Apple’s Move to Block Third-Party Cookies in Safari—What Does This Mean for Brands?

Earlier this week, Apple announced that Safari for iOS, macOS 13.1, and iPadOS 13.4 will block third-party cookies by default. This announcement ...

What in the World Wide Web: Moving Forward in the Face of Privacy Changes

This is part one of a series discussing recent digital privacy trends. Here we begin by sharing our philosophy. Head over to part two to read all ...

Advertiser Integration Solutions for ITP 2.2 and Beyond

Apple’s Intelligent Tracking Prevention (ITP) feature, first released in September of 2017, has imposed greater restrictions on cookie-based tracking ...

What You Need to Know about Apple Intelligent Tracking Prevention (ITP)

Are you prepared for Apple's newest Intelligent Tracking Prevention update? What is Apple ITP 1.0? In September 2017, Apple released an update for ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Privacy by Design: GDPR & Digital Advertising

The IAB Europe, IMRG, Conversant, and CJ Affiliate form an expert panel to help you gain clarity into the obligations for Advertisers and Publishers, ...

CJ's Suite of Solutions to Support GDPR Compliance

The GDPR comes into effect on May 25, 2018. With over 96% of our global clients interacting with EU consumers each quarter, we have been hard at work ...

GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already ...

CJ’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...