Influencer Marketing

2024 Travel Intelligence Report

A deep dive into the travel sector landscape within the affiliate channel. This report leverages CJ's comprehensive travel sector data to explore how ...

Button & CJ Increase Influencer Conversion Rates by over 400%

In today's rapidly evolving digital landscape, the significance of influencer partnerships and mobile commerce cannot be overstated. With 69% of ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

How to Share Affiliate Links on Social Media

As social media continues to evolve and new platforms rise and fall, policies and posting methods are constantly shifting. You may be wondering where ...

Your Performance Marketing Primer for Prime Day 2023

Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...

Introducing Campaigns: Placement Analysis, Evolved!

Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...

The Era of Authenticity for Brands

In today's consumer landscape, establishing trust is crucial for brands. This article was originally featured in the Publicis Commerce 2023 Shoptalk ...

CJ Named Best Platform for Partnership Success at the 2023 USPA

We're over the moon to share that CJ has been named the Best Platform for Partnership Success at the 2023 US Partnership Awards (USPA)! Hosted by ...

CJ Acquires Influencer Networking Platform, Perlu

Publicis Groupe’s global affiliate marketing platform, CJ, integrates Perlu’s influencer solution with its leading performance technology to drive ...

How CJ Will Drive the Affiliate Channel Forward in 2023

Our ability to face headwinds and turn them into opportunities to thrive sets our channel apart. Uncertainty has been a key theme over the past few ...

Channel of Channels: How Affiliate Amplifies All Marketing with eMarketer

What if affiliate wasn't just a channel? What if it was so much more? On this episode of Behind the Numbers: an eMarketer Podcast, CJ's SVP of Client ...

What if Affiliate Wasn't Just a Channel?

Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ ...

On Instagram Closing Their Affiliate Program & Why CJ’s the Perfect Fit

With powerful tracking capabilities, deep data, tools, and easy payment and invoicing, CJ and influencers make the perfect pair. With our innovative ...

New Frontiers in Digital Present Fresh Ways to Reach Consumers

You know what they say about affiliate...where there’s a link, there’s a way! Not really, but when it comes to new social media and online platforms, ...

Innovation Through Strategic Tech Partnerships

The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while ...

Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

Your New Best Friend: Reaching Gen Z in Australia, India, & Southeast Asia

From your resident Gen Z in India, here’s an all-you-need-to-know guide on how to win us over—the up-and-coming spenders! We’ll take a closer look at ...

How to Use the Deep Link Generator on Mobile

Mobile responsive enhancements to the Deep Link Generator tool allow you to easily generate deep links on the go—directly from your phone or tablet. ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom—CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Own Your Affiliate Strategy: Tips to Monetize Your Influence

In this webinar, CJ’s influencer experts reveal how top content creators harness the power of affiliate marketing to strengthen brand relationships ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

Make the Most of Your One Bio Link with Linktree

Many of the largest social networks like Instagram, Twitter, TikTok, and Snap allow influencers only one link in their profile bios. For influencers ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

COVID-19 Content Creator Series: Glass Half Full with The Everygirl & Everymom

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Alexandra Pagar-Wolf, Director of Brand Partnerships for women's ...

COVID-19 Content Creator Series: Embracing the Chaos with BroBible

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Brandon Wenerd, partner and publisher at men's lifestyle site, ...

COVID-19 Content Creator Series: The Value of Awareness with Mocha Man Style

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

COVID-19 Content Creator Series: Going with the Flow With Travel Blogger Sher She Goes

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher, the NYC-based travel and lifestyle blogger behind Sher She ...

A Study of Affiliate Customer Journeys

Exploring the data behind single and multi-publisher customer journeys in affiliate. Executive Summary In CJ Affiliate’s whitepaper on Affiliate ...

Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ to recruit and activate publishers to grow revenue internationally, demonstrating the ...

How to Identify the Right Influencer Partners

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

Exciting Updates to the Deep Link Generator

A few years back, CJ was the first major affiliate network to introduce a set of publisher tools to make it easier than ever for content creators to ...

OpenSponsorship Makes it Easy for Brands to Partner with Athletes

Founded in 2014, NYC-based sports marketing platform, OpenSponsorship, is revolutionizing the game for brands that are looking for an easier way to ...

Associate Spotlight: Corinne Travis' Content Expertise is a Magical Power

Named one of the top 50 industry players in influencer marketing in 2019 by Talking Influence, Westborough, Massachusetts-based Director of ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

As influencer marketing continues to grow and mature, it no longer lives within a single marketing department across brand organizations. This CJ ...

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

Industry Report Proves Value of Affiliate Channel

Non-profit trade association, the Performance Marketing Association (PMA), announced the release of the first-ever, highly anticipated industry-wide ...

Into the Great Beyond with BorderX Lab: Part 2

This is Part 2 of our interview with Jeff Unze, President of Strategic Partnerships at BorderX Lab. (If you haven't already, check out Part 1.) Jeff ...

Be a Content Ambassador at CJU19

Do you want more content created about your brand? Does the word “influencer” make your affiliate heart skip a beat? Are you VIP Campaign curious? ...

CJ Takes a Bite Out of the Big Apple

Last week, CJ hosted over 100 advertisers and publishers at the upscale rooftop bar, cloudM New York Bowery. The vibrant and modern décor paired with ...

Into the Great Beyond with BorderX Lab: Part 1

We recently sat down with Jeff Unze, President of Strategic Partnerships at BorderX Lab, to discuss the ins and outs of the Chinese market and how ...

The Price is Right: Setting Rates for Sponsored Content in Affiliate

We know that every content creator’s dream is to get paid to craft creative and meaningful partnerships with brands. Fortunately, affiliate marketing ...

Looking Beyond Traditional Affiliates: Is Content King?

The fastest growing affiliate programs actively recruit publishers to their programs. They invest in new publishers and test out new models. This CJ ...

Using KPIs that Matter to Achieve Influencer Marketing Success

If you're an affiliate marketer stepping into the world of influencer marketing, here are some essential KPIs to help you achieve influencer ...

The Right Way to Engage with New Affiliate Partners

Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix. This CJ authored ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Influence Campaigns to connect with targeted influencers to grow lead quality and generate ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

How to Identify & Work with Content Publishers

In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr ...

New Year Success with Content Publishers

As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Finance Content Publishers Increase Revenue through New Relationships

Finance content publishers Wealth Bytes and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

VIP Influencer Campaigns: Affiliate and Beyond

In a survey fielded to 6,000 content creators, 1,200 consumers, and 150 top brand markets, 31 percent of respondents found blogs to be the online ...

A Marriage in Marketing: Content and Affiliate

In the last few years there has been an influx of bloggers making their way into the affiliate arena. Why? Bloggers and influencers have more of an ...

Want to Be Featured in Holiday Gift Guides?

With the holiday season fast approaching, bloggers and content Publishers all over the web are planning their Holiday Gift Guides. These popular ...

How to Engage 'Content Publishers' via Email

I work with CJ's awesome Content Team, but at heart, I'm a blogger—a blogger who's always excited to start new relationships. That said, like most ...

CJ On The Road: BlogHer Annual Conference

The BlogHer Annual Conference turned 10 years old this year, and the CJ content team was thrilled to be amongst the 4,000 attendees, engaging with ...