Retail

Make the Promotional Leap on Leap Day

Did you know that 2024 is a Leap Year? Thanks to a quirk in the solar calendar, we get an entire extra day in February and that’s worth celebrating! ...

2023 Q4 Shopping Weekly Benchmarks

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ...

2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

Here’s How CJ Stacks Up in Martech Record’s 2023 Platform Buyer’s Guide

Selecting an affiliate marketing platform is a critical decision for marketers—the challenge lies in making the right choice. Luckily, Martech ...

Black Friday 2023 Shopping Network Pulse

As Thanksgiving leftovers found their way into the fridge, millions of Americans and global shoppers turned their focus to the annual shopping ...

2023 Q4 Shopping Intelligence Report

This year, we’re approaching Q4 with a blend of optimism and caution as the economy rebounds amidst persistent high inflation rates. Throughout this ...

Get in on the Prime Day Halo Effect

In the spectrum of shopping holidays, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

How Marketers Can Flourish this Spring with Top Promotional Tips

Spring has sprung in the Northern Hemisphere at last…more sunshine! Birds are chirping! Flowers are blooming! What’s even more exciting is the fact ...

A Look Back at 2022’s Peak Shopping Performance

During Q4 2022, consumers seemed to truly feel inflation's impact -- spending throughout the season reflected a number of ups and down across ...

2022 Q4 Shopping Weekly Benchmarks

CJ knows that advertisers and publishers need comparative data to understand how their affiliate programs perform. For this reason, we created the ...

2022 Q4 Shopping Intelligence Report

Performance marketing has been a haven for marketers throughout the pandemic. As we gear up for this year's peak shopping period, we predict even ...

The Biggest Takeaways from Prime Day Affiliate Sales in 2022

We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...

A Look Back at 2021’s Peak Shopping Performance

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly $5 trillion USD in global sales. On the heels of ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Dell India Consumer Affiliate Program Sees Big Growth After Migrating to CJ

Dell, the global leader in PC and PC-related products, migrated their India-based affiliate program to CJ as part of a global affiliate platform ...

Consumer Electronics Giant Sees Post-Migration Revenue Growth in Global Markets

A consumer electronics brand worked with CJ to bring all global affiliate performance under one platform, leading to increased revenue growth in five ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

Complete Mobile Tracking through Button PostTap App Partnership Yields Fantastic Results

When we announced our strategic partnership with Button, we knew that improving the customer shopping experience and enhancing tracking capabilities ...

A Pulse on Peak Week & Holiday 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much holiday shopping would stay online for ...

How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

2021 Q4 Peak Shopping Benchmarks

CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are performing. For this reason, we ...

Win the Holiday Shopping Season with These Q4 Specific Publishers

What’s in a name? For these publishers, quite literally the key to Q4 shopping. The partners are focused on promoting brands during peak days or ...

The Tech You Should Be Using to Maximize Your Affiliate Program

Preparation is the foundation for success, especially heading into the Q4 shopping season. In this article, we’ll tap into CJ tech, tools, and ...

Get Serious about Singles' Day in 2021

What started as a fun tradition among college students in Nanjing, China in the 90s has grown into the largest ecommerce day of the year. Singles’ ...

Countdown to November and Beyond

Puffy vests, tall boots, pumpkin spice, and everything nice. All signs point to the start of Q4—we’re officially in spooky season and on our way to ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

2021 Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

Holiday 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

How COVID-19 Will Reshape Holiday 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

How COVID-19 Will Reshape Holiday 2020: A Primer for Publishers

It goes without saying that the pandemic has changed nearly every aspect of life in 2020. The affiliate industry is no exception, and with Q4 already ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ to recruit and activate publishers to grow revenue internationally, demonstrating the ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick-and-mortar presence have been severely impacted by stay-at-home ...

Boost Your Site Conversion with Solutions from UpSellit

At just over halfway through the year, 2020 has been...different. We caught up with Rich Greenwell, Commercial Director at UpSellit, to learn how the ...

Discover Your Brand's Affiliate Incrementality with this Interactive Calculator

For brands to intelligently invest, it's important for them to truly understand the value each channel delivers. To find the answer as it relates to ...

Another Look at Affiliate Incrementality

A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions. The ...

Olympia Sports Uses CJ to Super-Charge Ecommerce Growth

New to the ecommerce space, Olympia Sports leveraged the power of affiliate marketing and saw tremendous growth with CJ. Results at a Glance (YOY ...

Buy Now Pay Later Publishers Transform Online Payment Models

A new publisher model is increasing consumers’ likelihood to purchase and in turn is transforming payment options. Fintech companies that specialize ...

Product Discovery, Improved! CJ's New Product Search API

It’s an ongoing mission at CJ to improve everyday operations for our advertisers and publishers and to provide richer data sets to optimize ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement last week of widespread changes to the Amazon Associates Program, including 66% cuts to affiliate commissions on average, there ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

Shoptagr Leverages CJ’s Publisher Onboarding Team for Rapid Growth

Cross-platform app publisher, Shoptagr, successfully launched in the CJ network with help from CJ’s Publisher Onboarding team. Shoptagr gained ...

24 Eco-Conscious Brands to Promote This Earth Day

With all that's happening in the world right now, people have shifted to new ways of thinking about how to shop, where to shop, and the causes to ...

OpenSponsorship Makes it Easy for Brands to Partner with Athletes

Founded in 2014, NYC-based sports marketing platform, OpenSponsorship, is revolutionizing the game for brands that are looking for an easier way to ...

Retailer Grows Revenue as Direct Result of CJ's Network Quality

A well-known, global retailer grew their affiliate program by removing non-compliant publishers and investing savings in quality partners. Results at ...

Why Big Media is Thriving with Performance Marketing

There's a lot of buzz around big media sites entering the affiliate channel, a.k.a content commerce publishers. They offer massive audiences, ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

2019 Holiday Performance Benchmarks

With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the ...

Holiday 2019: Experts Weigh in on What Worked, What Didn't

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron is joined by Lissette Alvarez from Piggy, Dan Cohen from Savings United, and Jeff ...

2020 Global Holiday and Retail Event Calendar: Must Know Dates

It's the start of a new year, and optimism and ambition is at an all time high. We all want to be better, do more, and approach the plans for our ...

Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step ...

Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

2019 Holiday Peak Week Benchmarks

With a strong start in early November, holiday sales in the CJ Network are on track to exceed ecommerce growth forecasts and demonstrate the power of ...

The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop ...

A Singles' Day Lookback with Dealmoon

Singles' Day (November 11th) officially kicked off the 2019 holiday season. To find out how the Chinese shopping event went this year, we sat down ...

Your Holiday 2019 Resource Guide

We may be in the thick of Q4, but it's not too late to glean more insights that could put the finishing touches on your holiday strategy. So we ...

2019 Holiday Calendar: Must-Know Dates & Strategies

As the holidays approach, professional and personal to-do lists get longer, and time seems to get shorter. To help keep you organized as we head into ...

Get Q4 Ready in 3 Simple Steps

Well, here we go again—we blinked and suddenly it’s November. Things are really heating up around here (maybe it’s all the layers?) and the holidays ...

Affiliate Marketing is Incremental—and We Proved It

CJ leveraged its powerful audience insights to create a highly accurate view of customer behavior when they engage with affiliate sites, versus when ...

A Study of Affiliate Incrementality

With more than 21 million retail consumers and 5.5 million transactions analyzed, this is the largest affiliate incrementality study ever conducted. ...

2019 Holiday Intelligence Report

The 2018 holiday season was a strong one across CJ Affiliate’s network, with double-digit growth in retail revenue and orders. Buoyed by strong ...

CJ Releases 2019 Holiday Intelligence Report

As US shoppers gear up to spend $142 billion on holiday goods and gifts online this year, marketers of all sizes and in all industries are working ...

Industry Report Proves Value of Affiliate Channel

Non-profit trade association, the Performance Marketing Association (PMA), announced the release of the first-ever, highly anticipated industry-wide ...

Into the Great Beyond with BorderX Lab: Part 2

This is Part 2 of our interview with Jeff Unze, President of Strategic Partnerships at BorderX Lab. (If you haven't already, check out Part 1.) Jeff ...

CJ Takes a Bite Out of the Big Apple

Last week, CJ hosted over 100 advertisers and publishers at the upscale rooftop bar, cloudM New York Bowery. The vibrant and modern décor paired with ...

Into the Great Beyond with BorderX Lab: Part 1

We recently sat down with Jeff Unze, President of Strategic Partnerships at BorderX Lab, to discuss the ins and outs of the Chinese market and how ...

Why Retailers Should Focus on China for Global Ecommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...

Health & Wellness Brand Drives Big Growth via Search in Affiliate

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a ...

Fanatics & NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ and publisher NMPi to dynamically change PPC ...

2018 Holiday Performance Benchmarks

The CJ Affiliate global network during Holiday 2018 experienced solid revenue and order growth driven by strong shopper interest in purchasing ...

CJ Releases 2019 Holiday Performance Benchmarks

The CJ Affiliate global network experienced 29% revenue growth for Holiday 2019. This immense growth was driven by strong shopper interest in ...

2018 Holiday Peak Week Benchmarks

Purchases of computers, clothing, home goods and shoes led to strong year over year performance in the CJ network on Black Friday and Cyber Monday ...

Holiday Pulse: Thanksgiving & Black Friday 2018 Benchmarks

Strong sales on Thanksgiving Day and Black Friday set the stage for strong holiday performance that could exceed e-commerce growth forecasts. Based ...

Key Tactics for a Holiday Season That Will Keep on Giving

A review of last year’s affiliate shopping trends and what they mean for holiday 2018. One of the best guides to anticipate what will work for this ...

2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement

Affiliate marketing has grown in appeal for large scale Content Publishers and the brands with whom they work. The performance transparency, ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

2017 Holiday Peak Week Benchmarks: A High-Growth Story

Days of strong sales in the week leading up to Black Friday and through Cyber Monday show preparations and planning for Holiday 2017 paid off. Based ...

Holiday Pulse: Black Friday 2017 Benchmarks

Strong sales on the official start of the holiday shopping season signal online retail sales will meet growth expectations. Based on preliminary ...

3 Important Findings to Know for 2017 Holiday Shopping Season

This holiday season, shoppers will do even more of their gift shopping online—ecommerce sales are projected to increase 16% over last year and ...

Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the ...

Bracing for Q4: 3 Strategies to Reach Cross-Device Shoppers

The Q4 shopping season is nearly upon us, and top of mind for many marketers is how to maximize opportunities to reach and convert shoppers. Given ...

The Crowning Jewel of Luxury Loyalty

In today’s world, consumers are making a notable shift from the in-store shopping experience to online shopping for many of their purchases. While ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Capitalize on Amazon Prime Day—in Your Shopping Cart

Amazon Prime Day began as a promotional holiday in 2015 to commemorate the 20th anniversary of the ecommerce giant. Each year the holiday has grown ...

Sneak Peek into Holiday 2016 Benchmarks

Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

The Holiday Retail Royal Flush

With Black Friday and Cyber Monday 2016 in the bag, which remaining days in December are the best bets for late-season sales? The five days of ...

Peak Week 2016: Thanksgiving to Cyber Monday Success

During this year’s Thanksgiving – Cyber Monday sales period, retailers in the CJ Affiliate network experienced quite a bit of success in terms of YOY ...

Boxing Day Packs a Punch

The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day. Yet generations of UK and ...

CJ Offers More Reasons to Celebrate—and Sell!

Now that we're well into Q4, are you ready to celebrate the holidays? If you're like me, you're ready to gobble down that turkey on November 24! But ...

Holiday 2016: The Year of Experiential Gifting

According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of ...

2016 Holiday Intelligence Report

Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in ...

CJ Affiliate at Retail's Digital Summit by Shop.org

Next week from September 26-28, 5,000 of the digital retail industry's brightest will flock to Dallas, Texas for Shop.org's signature event, Retail's ...

Publisher Tricks & Treats: Get Ready for Halloween

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...

Get Rid of Excess, Focus on Style with Epytom

You know the feeling of waking up on a Monday morning with nothing to wear as you stare into your closet full of hundreds of items that no longer ...

Valentine’s Day Sales Spike Just Around the Corner

With Valentine's Day less than two weeks away, shoppers are just about ready to finalize their buying decisions. Last year's data suggests that sales ...

CJ Affiliate Holiday Season Highlights

All the lights are down, Christmas trees composted, and decorations put away. The holidays may be over, but I gathered some great insights from the ...

Publisher Success: Where to Focus New Year Efforts

While some find relief that the hustle and bustle of the holidays has passed, others recognize that the New Year marks the start of another important ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

From Singles Day to Holiday Success

E-commerce giant Alibaba.com raked in a massive $14 billion in sales on Singles Day, November 11, 2015. Up 54% from last year’s already impressive ...

Cutting Through the Q4 Clutter

With Q4 madness right around the corner, it's important to find a way to make your brand—and your holiday promotions—stand out. As an advertiser, ...

Everybody Benefits from Singles Day! [Interview]

Black Friday and Cyber Monday aren't the only shopping holidays coming up this month. The recently identified "Singles Day", taking place on 11/11 ...

Want to Be Featured in Holiday Gift Guides?

With the holiday season fast approaching, bloggers and content Publishers all over the web are planning their Holiday Gift Guides. These popular ...

Optimize for Q4: A Publisher’s Guide

Are you ready for the upcoming holiday season? With Q4 upon us and just 52 days until Black Friday, it's time to start thinking about how to best ...

Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

Top 5 Actionable Insights for Apparel Retailers

June 26 marked the first in a series of insightful webinars from one of CJ's affiliate marketing experts, Director of Strategic Insights Sandrine ...

CJ Affiliate Connects at eTail West 2015

Last week, CJ Affiliate and Conversant continued the tradition of participating in the eTail West Event in Palm Springs, CA. And as always, the ...

Combat the Short 2014 Holiday Sales Season

Forecasts expect a robust holiday sales season in which online sales growth will again outpace overall retail sales. Emarketer projects that ...

Father's Day Key Strategies to Maximize Sales

Father's Day 2014 shopping begins in earnest as soon as the calendar page turns to June. In anticipation, CJ Insights has analyzed the 2013 sales ...

CJ Affiliate at Luckyfabb West

Our CJ content team put on their best designer duds to attend the Luckyfabb Fashion and Beauty Blog Conference, connecting with influencers in the ...

CJ’s Coupon Shopper Study

In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click ...

Mobile Insights: Integrated Reports

Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast ...

Product Widgets are Here!

Just in time for the busy holiday season we have flipped the switch to our new “Widgets” tab in the publisher account manager to all English language ...

Travel, Finance and Fashion Oh My!

We hope everyone had a frightful and Happy Halloween last week! In Santa Barbara we are still recovering from our Halloween festivities. Commission ...

2013 Holiday Shopping – Breaking All the Rules!

A confluence of rare events will likely make this year's holiday shopping season a bit different than years past. The three events with the greatest ...

Christmas in October?!

If you feel like Christmas offers come earlier each year, this year you'll definitely feel like Christmas starts in October. That's because there are ...

Father's Day - What Will Shoppers Be Buying?

Father's Day gift buying is about to take off, and most gifts this year—59 percent of purchases—will be bought online, according to a recent survey ...

3 Important Things to Know This Mother's Day

Since becoming a mother, I realize just how much parents sacrifice for their children and I feel compelled more than ever to find a really great ...

Boost Your Valentine's Sales With Better Timing

In affiliate marketing, it sometimes seems like we live and die by the calendar. Maybe it's just me, but I'm usually thinking about a major holiday ...

Reduce Shopping Cart Abandonment with UpSellit.com

Abandon Cart! Abandon Cart! It's Sunday morning, and you are surfing your favorite online store, adding a handful of items to your shopping cart, ...

Increase Holiday Sales Post Black Friday & Cyber Monday

Don’t think holiday shopping means serious affiliate business? Think again. Last week comScore reported that Black Friday sales topped $1 billion for ...