Seasonal Shopping

Make the Promotional Leap on Leap Day

Did you know that 2024 is a Leap Year? Thanks to a quirk in the solar calendar, we get an entire extra day in February and that’s worth celebrating! ...

2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

Your Performance Marketing Primer for Prime Day 2023

Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...

Get in on the Prime Day Halo Effect

In the spectrum of shopping holidays, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

How Marketers Can Flourish this Spring with Top Promotional Tips

Spring has sprung in the Northern Hemisphere at last…more sunshine! Birds are chirping! Flowers are blooming! What’s even more exciting is the fact ...

A Look Back at 2022’s Peak Shopping Performance

During Q4 2022, consumers seemed to truly feel inflation's impact -- spending throughout the season reflected a number of ups and down across ...

Maximize Seasonal Efforts with Peak Shopping & Holiday Analysis for Publishers

We live in a world with so many reasons to celebrate. From New Year’s Eve to Mother’s Day to Pride, Oktoberfest, Diwali, and beyond—each celebration ...

Level Up Your Affiliate Program with These Data Solutions

Data and insights make the strategies go 'round! Luckily, CJ clients have access to a wealth of tools and metrics that can help them track ...

Our Pro Guide to Affiliate Promotions

Ahhhh, there’s nothing better than the feeling of getting the best price! And a large number of consumers agree—according to the results of a recent ...

2022 Q4 Shopping Weekly Benchmarks

CJ knows that advertisers and publishers need comparative data to understand how their affiliate programs perform. For this reason, we created the ...

Reach Overseas Audiences this Q4 with These APAC Publishers

As we head into Q4, marketers around the globe are once again dusting off their crystal balls in an attempt to predict what lies ahead in this ...

The Biggest Takeaways from Prime Day Affiliate Sales in 2022

We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...

How to Adjust Your Back to School Strategy for Inflation

Can you smell the bouquets of sharpened pencils? It’s Back to School time once again and parents and students are gearing up for a new year of ...

Measure Shopping Moments that Matter with Peak Shopping & Holiday Analysis for Advertisers

Don’t blink—we're over halfway through the year, which means we're only a quarter away from Q4’s high-volume shopping season. With consumers ...

A Look Back at 2021’s Peak Shopping Performance

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly $5 trillion USD in global sales. On the heels of ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

Craft the Perfect Investment Proposal & Get Brands to Say “Yes!”

No matter the quarter, it's always peak season for somebody somewhere—meaning endless opportunities for affiliate publishers looking to create ...

Q4 in India: Making the Most of Festivals and Holiday Shopping Events

It all started with a big boom, but not the cosmic kind. The boom we’re talking about is the one that digitized India back in 2015. The Digital India ...

Celebrating Black Business Month

According to the US Census Bureau, Black businesses account for 124,551 of the estimated 2.8 million US businesses, and while the country grows more ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

Affiliate Prime Day Promotions See Success in 2021

Grabbing a "prime" opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day in 2021, growing affiliate revenue ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

2021 Date Shifts Offer Up a New Take on Tax Season

The traditional peaks of tax season have gone out the window in 2021. While the IRS usually announces the e-file date at the end of January—or at ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

How CJ’s Technical Architecture Strategy Ensures the Lights Stay On

On one of the most critical shopping days of the year, CJ’s disaster recovery plan kicked in due to Amazon Web Services (AWS) and Google Cloud ...

Unlock the Power of Singles' Day with These APAC Publishers

Few affiliate marketers these days can claim to not have at least a passing familiarity with Singles' Day. Originally popularized by Alibaba in 2009, ...

Back to School Strategies that Cover All the Bases

Well, here we are: over halfway through 2020 and facing the most uncertain Back to School season yet. It’s like a never-ending “choose your own ...

An Extended Tax Season: How Publishers Can Meet New Demands

Due to the COVID-19 pandemic, the 2020 tax filing deadline for US residents has moved from the normal April 15 deadline to July 15.

24 Eco-Conscious Brands to Promote This Earth Day

With all that's happening in the world right now, people have shifted to new ways of thinking about how to shop, where to shop, and the causes to ...

2019 Holiday Performance Benchmarks

With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the ...

2020 Global Holiday and Retail Event Calendar: Must Know Dates

It's the start of a new year, and optimism and ambition is at an all time high. We all want to be better, do more, and approach the plans for our ...

2019 Holiday Peak Week Benchmarks

With a strong start in early November, holiday sales in the CJ Network are on track to exceed ecommerce growth forecasts and demonstrate the power of ...

The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop ...

A Singles' Day Lookback with Dealmoon

Singles' Day (November 11th) officially kicked off the 2019 holiday season. To find out how the Chinese shopping event went this year, we sat down ...

Your Holiday 2019 Resource Guide

We may be in the thick of Q4, but it's not too late to glean more insights that could put the finishing touches on your holiday strategy. So we ...

2019 Holiday Calendar: Must-Know Dates & Strategies

As the holidays approach, professional and personal to-do lists get longer, and time seems to get shorter. To help keep you organized as we head into ...

Should You Invest in Singles’ Day?

With Singles' Day revenue climbing exponentially each year, brands are wondering how—if at all—they should invest in this growing seasonal shopping ...

4 Ways Advertisers Can Win the Back to School Season

To learn how affiliate marketers can best take advantage of the Back to School season, CJ Affiliate turned to Lisa Hein at performance marketing ...

CJ Releases 2019 Holiday Performance Benchmarks

The CJ Affiliate global network experienced 29% revenue growth for Holiday 2019. This immense growth was driven by strong shopper interest in ...

Singles’ Day 2018 with JD: A Personal Account

As we enter the new year and reflect on some of the big things that 2018 brought to ecommerce and digital marketing, it’s impossible to ignore the ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Publisher Tricks & Treats: Get Ready for Halloween

October is almost here and with it comes the beginning of the holiday season; fall leaves lead to pumpkin flavored everything, which spills over into ...