‘Tis the season for insights and optimization! As Q4 shopping reaches its peak, it's crucial to have the right tools to track and optimize your ...
Making informed decisions is crucial for strategic planning and maximizing ROI, which is why we’re thrilled to introduce our newest advanced analysis ...
Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...
Amazon’s birthday is just around the corner and savvy shoppers know what’s in store (or should we say…what’s online 😉) Prime Day will take place ...
As the weather heats up and millions of people in the northern hemisphere head out of town for their summer plans, it’s more important than ever for ...
Introducing Channel Detection! This revolutionary enhancement to our Cross Channel Journey solution makes cross-channel insights instantly accessible ...
Brands are always looking for easy ways to expand their global reach and tap into opportunities. This is why we’ve partnered with top platforms such ...
More than a third of Americans can now take part in online sports betting thanks to a 2018 US Supreme Court ruling that transformed what was ...
Expedia Group, the leading traveler technology platform, sees strong results through an innovative affiliate marketing partnership that powered ...
It’s been another fantastic year! As we near the end of 2023, we’d like to take a moment and reflect on everything we’ve achieved together. 25 Years ...
As Thanksgiving leftovers found their way into the fridge, millions of Americans and global shoppers turned their focus to the annual shopping ...
'Tis the season for joy, festivities, and, of course, gift-giving! Knowledge is power, and in the world of digital marketing, it's also the key to ...
CJ has been made aware of significant changes in the revenue assigned to various channels within Google Analytics (“GA”), caused by Google’s planned ...
Deals and discounts have always been strong incentives for consumers, but with this year’s rising inflation and interest rates, the deal-driven ...
Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...
We live in a world with so many reasons to celebrate. From New Year’s Eve to Mother’s Day to Pride, Oktoberfest, Diwali, and beyond—each celebration ...
Data and insights make the strategies go 'round! Luckily, CJ clients have access to a wealth of tools and metrics that can help them track ...
The time has come to bid farewell to another fantastic year! Thank you to our incredible associates and clients across the globe—our success this ...
Ahhhh, there’s nothing better than the feeling of getting the best price! And a large number of consumers agree—according to the results of a recent ...
Data is powerful—the right data answers important questions, informs strategy, and inspires new ideas. But what if you had data and insights at your ...
When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...
Performance marketing has been a haven for marketers throughout the pandemic. As we gear up for this year's peak shopping period, we predict even ...
On July 27, 2022, Google announced that they were delaying the looming sunset of third-party cookies once again—this time until the second half of ...
We’ve seen the Prime Day halo effect in full swing in the affiliate channel for many years, and 2022 was no exception. An ecommerce event that acts ...
New customer acquisition is an essential piece of many brands’ marketing strategies—without new customers, there is no business! And we think the ...
Don’t blink—we're over halfway through the year, which means we're only a quarter away from Q4’s high-volume shopping season. With consumers ...
When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...
Managing ROI is a common focus for many advertisers. Luckily, CJ offers a variety of tools to help you determine and manage these targets for your ...
Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season ...
After an enlightening and informative session at CJU21 discussing how to leverage our on-demand Affiliate Customer Journey data, the enthusiasm for ...
In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...
Take a peek at the CJU21 Virtual Connect session lineup and get excited for a virtual experience featuring thought leadership from industry experts ...
We’ve all heard it: There’s an imperative need to understand customer shopping behavior beyond just looking at transactions. (And for good reason!) ...
A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...
We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...
It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...
The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...
In order for your affiliate program to reach its full potential during an important shopping season like Q4, it’s crucial that it’s attractive to ...
Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...
As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them. The current ...
Earlier this week, Apple announced that Safari for iOS, macOS 13.1, and iPadOS 13.4 will block third-party cookies by default. This announcement ...
CJ's Insights reporting dashboard displays your program data in a way that makes it easy to recognize trends and identify the partners, time frames, ...
As a data-driven company, we’re pleased to announce the launch of our Insights platform. Insights provides actionable data on demand in an intuitive, ...