Audience Publisher

CJU20 Digital Series 2 Preview

No need to pack a bag or board a plane to Santa Barbara—our highly-anticipated annual client conference, CJU, is combined with the comforts of home ...

CJ's Peak Trading Checklist: Get Started Now

The peak trading period is a 'make or break' time for retailers, and this year it will be impacted by the offline-to-online shopping shift brought ...

The Results are In! Announcing the 2020 CJ Ambassadors

It’s that time of year, pandemic or not: our fourth annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This ...

CJU20 Series 1 Preview

For over 20 years, we’ve hosted our annual client conference, CJU, in sunny Santa Barbara, California, USA. This year, we’re excited to bring the ...

Associate Spotlight: Client Development Director Jason Codrington Wears All the Hats

London-based Client Development Director, Jason Codrington, has only been with CJ for a little over a year and a half, but he's about to go down in ...

Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate

Apple has been at it again, this time announcing updated tracking prevention and privacy measures that impact mobile ad targeting and in-app ...

Announcing the CJU20 Digital Series

We're taking the best of CJU out of the venue and into your home! The CJU20 Digital Series is a virtual event featuring three half-days of thought ...

Upsellit: Affiliate publishers in conversation...

At just over halfway through the year, 2020 has been... different. CJ Affiliate caught-up with Rich Greenwell, Upsellit's Commercial Director to ...

Steps Towards a More Equitable and Inclusive CJ Affiliate

If you follow CJ Affiliate on social media, you may have seen the statement we shared in response to the social justice movement that’s currently ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

Product Discovery, Improved! CJ's New Product Search API

It’s an ongoing mission at CJ to improve everyday operations for our advertisers and publishers and to provide richer data sets to optimize ...

Behind the Scenes with the Team that Keeps the CJ Network Fraud-Free

We tend to make a lot of analogies to describe CJ's Network Quality team: they're network watchdogs, the internet police, or affiliate detectives.  ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

COVID-19 Network & Consumer Trends Report

To help advertisers and publishers determine how to best respond to consumer needs in the current market, CJ created the weekly updated COVID-19 ...

IAB: UK affiliate spend grows by 8.4%

New research from IAB UK and PwC reveals affiliate spend in the UK by advertisers increased by 8.4% in 2019, compared with 2018. This reflects the ...

Consumer research: Brands should continue advertising during Covid-19

Right now, during this global pandemic, the majority of consumers do want to receive adverts from brands, but many – including just over half of US ...

CJ Shortlisted for 12 Performance Marketing Awards

CJ Affiliate has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2020. The UK based awards celebrate excellence within performance ...

Partner Marketing vs Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

Convenience arms race as tools and content help brands win during 'Peak Week'

New research from CJ Affiliate has found that sales via browser tools like Honey and Piggy have increased by 349% year-on-year. As retail brands face ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software.   Results at a Glance: The Autodesk ...

Video: Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

Report: Affiliate Marketing is Incremental

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

CJ Affiliate wins 2 International Performance Marketing Awards in 2019

CJ Affiliate has won two awards at the International Performance Marketing Awards (IPMAs) 2019. The affiliate network won Best Managed Affilitate ...

Mayur Kshetramade Named President of CJ Affiliate

As you may have already heard, as part of data company Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the ...

Global Savings Group: Affiliate publishers in conversation...

With almost a decade working in the affiliate industry, CJ Affiliate caught up with Gabriel Akin, director of business development and marketing UK ...

How will voice technology reshape the affiliate ecosystem?

  "Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

CJ Affiliate and Debenhams crowned Best Managed Affiliate Programme

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.   The network ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...