Audience Advertiser

Pizza Hut UK rebooted its affiliate programme… here’s what happened next.

How a channel facing challenges sparked 64% revenue growth in just five months ? Affiliate wasn’t centre stage anymore. Tracking had a few bumps, ...

CJ Wallet: A New, Measurable Commerce Journey

Promotions look great in dashboards, but once the shopper heads into the store—or even walks away from the screen—the trail goes cold. The brand ...

Transforming Pizza Hut UK's Affiliate Program for Unprecedented Growth

How CJ’s clean tracking, clever reactivation, and commercial focus transformed an affiliate programme into a scalable success. 156% 100% +46% ROAS ...

Four mistakes that sabotage lead gen and how to avoid them

Most lead generation efforts fail not because they lack ambition. They fail because marketers are seduced by vanity metrics and rely on flawed ...

Styling an omnichannel strategy in fashion marketing

Omnichannel may be the cornerstone of modern marketing, but it’s complex. So, how is the fashion sector rising to the challenge as brand and consumer ...

CJ & The North Face Win Gold at the UK PMAs for Best Use of Data & Insights

We're proud to announce that CJ and The North Face have won Gold for Best Use of Data and Insights at the 2025 UK Performance Marketing Awards (PMA)! ...

Bumpy ride or smooth sailing: getting a gauge on affiliate marketing in travel

With events continuing to influence travel decisions and uncertainty often curtailing plans, how’s travel holding up? To answer this (and a raft of ...

Brands can master the science of tracking with these four tools.

The world of Affiliate Marketing has become increasingly complex in recent years. Brands face an uptick in privacy and data regulation, an ongoing ...

3 CJ Data Tools You Should Be Using to Analyse Your Q4 Results

'Tis the season for insights and optimisation! As Q4 shopping reaches its peak, it's crucial to have the right tools to track and optimise your ...

New Advertisers Launched in Q3 of 2024

Gourd-geous new brands are squashing their way into the CJ network! In Q3 of 2024, we welcomed a bounty of 141 new global advertisers. Click on the ...

CJ’s Loyalty Exemption Solution Addresses a Critical Industry Challenge

CJ is deeply committed to both consumer privacy and tracking integrity. For many years, we’ve promoted the idea of win-win-win for our industry; ...

Redefine Campaign Success with CJ’s Publisher Audience Commissioning

Gone are the days of rigid, one-size-fits-all commission rates! While flat fees have been a staple in the performance marketing industry, ...

A Data-Driven Look at the Impact of Continual Publisher Recruitment on Long-Term Growth

As technology has gotten smarter over the years, the consumer has naturally followed suit. They now expect their needs to be met in a more immediate, ...

The Evolution of Influencer Marketing: Performance-Based Approaches Using the Fabletics Use case

In the dynamic world of influencer marketing, marketers and advertisers are constantly faced with new challenges. In order to operate successfully in ...

Identifying Cross-Channel Synergies in Affiliate

Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...

CJ Shortlisted for 10 Global Performance Marketing Awards in 2024

CJ has been shortlisted for ten prestigious Global Performance Marketing Awards (GPMA) in 2024. The nominations include Global Affiliate Network, ...

How CJ Delivers the Industry’s Best Network Quality & Anti-Fraud Protections

Trying to start a conversation about partnership fraud is a lot like getting people to discuss life insurance—everyone knows it’s important, but ...

New Advertisers Launched in Q3 of 2023

In sunny Q3 of 2023, 119 new global advertisers discovered the cool comfort of the CJ network umbrella. Click on the logo of each advertiser below to ...

Google Pivots Away from Third-Party Cookie Deprecation to User Choice

Google announced on July 22, 2024, that they no longer plan to deprecate third-party cookies in Chrome, instead focusing on enhancing user choice. ...

CJ Wins Highly Commended Honours at the 2024 Performance Marketing Awards

We're thrilled to share that CJ has received Highly Commended honours at the 2024 Performance Marketing Awards (PMA) in two categories! Hosted by ...

New Advertisers Launched in Q1 of 2024

Our clients are our rocks. In Q1 of 2024, we added 120 new global advertisers of all shapes and sizes to our collection. Click on the logo of each ...

Navigating the tourism landscape: trends and challenges

As the world gradually emerges from the shadows of the COVID-19 pandemic, the travel industry finds itself at a critical juncture. While there is ...

2024 Travel Intelligence Report

A deep dive into the travel sector landscape within the performance marketing channel. This report leverages CJ's comprehensive travel sector data to ...

CJ Shortlisted for 4 Performance Marketing Awards in 2024

CJ has been shortlisted for four prestigious Performance Marketing Awards (PMA) in 2024, including Affiliate Network of the Year, Best Influencer ...

Learn What's Inside the 2024 Performance Marketing Toolkit

We released our 2024 European Performance Marketing Toolkit, a guide to some of the most important changes and trends we will see in our industry and ...

Santi Pierini Joins CJ as Chief Executive Officer

Today we welcome Santi Pierini as CJ's new Chief Executive Officer. Pierini's experience spans various cross-functional leadership roles, including ...

Now Available: CJ’s 2024 Performance Marketing Toolkit

When it comes to driving the best results, European Performance Marketing leaders face a unique set of challenges and opportunities. European ...

2024 Global Holiday and Retail Event Calendar: Must Know Dates

Huzzah! We made it to 2024. We’re feeling optimistic about the year ahead! To help you plan a successful promotional strategy, we compiled a list of ...

New Advertisers Launched in Q4 of 2023

In Q4 of 2023, 114 new global advertisers hit the slopes of the CJ network. Click on the logo of each advertiser below to visit their website. If ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

Savoo: Affiliate publishers in conversation

In the ever-evolving landscape of consumer preferences, staying ahead of the curve is not just a goal but a necessity for brands striving to create ...

2023 Q4 Shopping Weekly Benchmarks

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ...

CJ Illuminates GPMA 2023 with Entries Showcasing the Power of Partnership

CJ took home three accolades at the 2023 Global Performance Marketing Awards (GPMAs) winning High Commendation for Global Affiliate Network or Saas ...

Launch of The Affiliate & Partner Marketing Association aims to raise standards in the industry.

The only collective voice for the affiliate and partner marketing industry, The Affiliate & Partner Marketing Association (The APMA) will focus ...

Tyroo & CJ Announce Partnership to Launch Performance Marketing Platform for APAC

Leading ad tech platforms partner to offer international tech capabilities with localised solutions for advertisers and supply partners. Singapore, ...

Welcome to the New CJ Platform Experience!

You may have noticed that the CJ platform got a makeover! Designed to make your workflow as effortless as possible, the new platform experience is ...

2023 Q4 Shopping Intelligence Report

As Q4 nears ever closer, we approach it with a blend of optimism and caution concerning the economy's rebound amidst persistent high inflation rates. ...

The Fashion Afternoon, by CJ 2023: A Well-Rounded Affair

Fantastic weather, fashion-focussed affiliate marketers from all over Europe, and an exclusive Parisian location. On the event’s fifth anniversary, ...

CJ Highly Commended at UK’s Performance Marketing Awards

CJ has been highly commended in three categories at the UK Performance Marketing Awards, including Affiliate Network or SaaS of the Year. The two ...

CJ Shortlisted for 6 Performance Marketing Awards

CJ has been shortlisted for six Performance Marketing Awards. Alongside partners Argos, Auto Trader, Qatar Airways, and Watchfinder & Co., CJ has ...

How to Identify the Right Influencer Partners

Choosing an influencer to collaborate with goes far beyond the number of followers they have on social media. A certain level of time, research, and ...

How Marketers Can Make the Most of January

After the retail rush of December, the fatigue of the affiliate marketer is real. Consequently, the high-potential opportunities of January are ...

Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution

VIVnetworks, the leading Central and Eastern European affiliate marketing agency, will integrate with Publicis Groupe’s performance marketing ...

Offers365: Affiliate Publishers in Conversation

CJ catches up with Offers365's Director of Business Development, Seun Olabisi. Here, Seun talks on the challenges and opportunities within ...

2022 Q4 Shopping Weekly Benchmarks

CJ knows that advertisers and publishers need comparative data to understand how their affiliate programs perform. For this reason, we created the ...

CJ's 2022 GPMA Wins Highlight the Importance of Partnerships & Platform

CJ took home two accolades at the 2022 Global Performance Marketing Awards (GPMAs) winning High Commendation for Best Innovation and the top prize ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratisation of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

CJ Shortlisted for 12 Global Performance Marketing Awards in 2022

CJ's been shortlisted for 12 Global Performance Marketing Awards (GPMA) in 2022. The sixth annual GPMAs (formerly the International Performance ...

Get in on the Prime Day Halo Effect

In the spectrum of shopping events, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

Klarna: Affiliate Publishers in Conversation

CJ catches up with Klarna's UK lead for affiliate and advertising solutions, Brian McGuigan. Here, Brian chats performance marketing, how the past ...

New Advertisers Launched in Q1 of 2022

In Q1 of 2022, we welcomed 168 new global advertisers to the CJ network! Click on the logo of each advertiser below to visit their website. If you're ...

Affiliate Customer Journey Data Enhancements: Promotional Model & Property

When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...

CJ Shortlisted for 10 Performance Marketing Awards in 2022

CJ has been shortlisted for 10 Performance Marketing Awards (PMAs) in 2022. The UK-based awards celebrate excellence within performance marketing. ...

eharmony Leans on CJ's Growth Consultant Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultant team to maximize their opportunity with affiliate customers ...

How to Craft an Attractive Affiliate Program Description

The CJ network is an expansive ecosystem that’s constantly growing and evolving, offering both advertisers and publishers countless opportunities for ...

CJ's Female Leaders Share Their Journey to the Top

With a 67% female executive leadership team, EVERY day is International Women’s Day at CJ. This culture of women in leadership extends beyond our ...

2021 Q4 Performance Lookback

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly US$5 trillion in global sales. On the heels of 2020’s ...

New Advertisers Launched in Q4 of 2021

Like most of us this January, we’re looking back on 2021 (specifically Q4) and organising the 167 newly joined global advertisers to CJ! Click on the ...

2021 Q4 Peak Shopping Benchmarks

2021 Q4 Peak Shopping Benchmarks CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are ...

CJ’s 2021 Year in Review

Another year has gone by and my, oh, my, what a blur it’s been. Despite another year of pandemic life, we still found so much to celebrate - whether ...

Make the Most of Your Affiliate Program with CJ

Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...

The Billion Euro Customer Journey: Analysing and Optimising Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimise these journeys to turbo-charge basket value, conversion rates, and ...

A Pulse on Peak Week & Q4 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much Q4 shopping would stay online for Black ...

How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

Brands Should Be Using Customer Journey Data to Win Q4 - Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Q4 shopping ...

Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

New Advertisers Launched in Q3 of 2021

The best thing about autumn? Watching the leaves turn and new advertisers! In Q3 of 2021, 168 new global advertisers turned over a new leaf and ...

Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

CJ Shortlisted for 7 International Performance Marketing Awards in 2021

CJ has been shortlisted for seven International Performance Marketing Awards (IPMAs) in 2021. The IPMAs, hosted by industry thought leader, ...

New Advertisers Launched in Q2 of 2021

Hot advertisers have been keeping cool in the shade of the CJ network umbrella! In Q2 of 2021 we welcomed 212 new global advertisers. Click on the ...

Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom - CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Preventing, Identifying, & Taking Action Against Fraud

We’re on a mission to make sure that everyone in the CJ community has a fruitful and positive experience - and part of that is preventing and ...

What to Expect at CJU21 Virtual Connect: Session Lineup

Take a peek at the CJU21 Virtual Connect session lineup and get excited for a virtual experience featuring thought leadership from industry experts ...

New Advertisers Launched in Q1 of 2021

Hello there! Advertisers have been growing like ivy over the CJ Affiliate network! In Q1 of 2021 we welcomed 186 new global advertisers. Click on the ...

Affiliate Prime Day Promotions See Success

Grabbing a 'prime' opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day, growing affiliate revenue 17% ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behaviour beyond just looking at transactions. (And for good reason!) ...

CJ’ers Recommend: 6 Things to Watch to Celebrate Pride

In honor of Pride Month, CJ associates shared their favourite films and TV series with LGBTQ+ stories, themes, and characters. Get your remote ready ...

CJ wins Global Excellence at the Performance Marketing Awards 2021

Alongside AT&T and RevLifter, CJ Affiliate has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2021. Further, CJ was ...

Demystifying the App Ecosystem with Button

In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

CJ Shortlisted for 12 Performance Marketing Awards

CJ Affiliate has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2021. The UK-based awards celebrate excellence within performance ...

Associate Spotlight: London's Lizzy Mackay Shines Bright

London-based Sr. Publisher Development Manager, Lizzy Mackay is a real go-getter. Voted CJ's 'Up & Comer of the Year' in 2020, her enthusiasm, ...

Incubeta NMPi: Affiliate Publishers in Conversation

CJ catches up with Incubeta NMPi's Partnerships Manager, Callum Kennelly, to talk minimising risk via the performance channel, harnessing data and ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Spring Cleaning in CJ: The Home Edit Edition

Much like spring cleaning, you can declutter, organise, and optimise your CJ account to make it easier to run your program and set yourself up for ...

Student Beans: Affiliate Publishers in Conversation

With an expert understanding of the Gen Z student demographic, CJ Affiliate caught up with global student loyalty and marketing platform Student ...

Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

Plug into Growth with CJ's Ecommerce Plugins

With the recent surge in ecommerce, brands are looking for easy ways to expand their global reach and to tap into opportunities presented by the new ...

Increasingly: Affiliate Publishers in Conversation

A respected thought leader on the future of retail and e-commerce, we catch-up with Increasingly's CEO and Co-Founder Sri Sharma. Here, Sri gives his ...

Google's Plan to Stop Cross-Site Tracking

In a bold privacy-first move, Google recently announced plans to cease cross-site tracking. On March 3rd, citing privacy concerns and an interest in ...

Peak Shopping 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

CJ & Button Partner to Transform Affiliate into an App Acquisition Channel

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership. We're thrilled to announce a new strategic ...

New Advertisers Launched in Q4 of 2020

What do you get for the performance marketing platform that has everything? How about 185 new global advertisers! Q4 was shockingly good to us in ...

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Advertiser Growth Checklist: Build, Optimise, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

2021 Global Holiday and Retail Event Calendar: Must Know Dates

Well, we made it to 2021. While the vibes may not seem so different from 2020 just yet, we’re feeling surprisingly optimistic! To focus on the year ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe 2020 is now in the rear-view mirror - a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

Network Pulse: 2020 Q4 Peak Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s Q4 peak ...

New Partners Are Only a Step Away with CJ’s New Recruit Partners Tool

Partnership development is a labour of love - we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

2020 IPMA Wins Highlight a Campaign That’s All About Connection

CJ Affiliate won two awards at the 2020 International Performance Marketing Awards (IPMAs). The IPMAs, hosted by industry thought leader, ...

2020 Q4 Peak Shopping Benchmarks

In a year of disruption and change, it feels familiar to focus on and anticipate the collective experience that is the winter peak shopping season. ...

A Study of Affiliate Customer Journeys

Executive Summary In CJ Affiliate’s whitepaper on Affiliate Incrementality we found that affiliate’s presence in the path-to-purchase produces 88% ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

2020 Holiday Intelligence Report

To overcome the economic impact of the Coronavirus, affiliate programs this year have had to pivot to meet demand. The million-dollar question for ...

New Advertisers Launched in Q3 of 2020

All aboard! In Q3 2020 we launched 202 new advertisers in the CJ Affiliate Network. Now that's a fleet! Click on the logo of each Advertiser below to ...

Here's How to Optimise Your Affiliate Program for Growth This Q4

In order for your affiliate program to reach its full potential during an important shopping season like Q4, it’s crucial that it’s attractive to ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the 'funnel'. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

CJU20 Digital Series Encore for Europe Preview

The thing that makes us most excited about hosting a digital CJU? The ability to spread the magic further and wider, including more of our global ...

CJU20 Digital Series 2 Preview

No need to pack a bag or board a plane to Santa Barbara—our highly-anticipated annual client conference, CJU, is combined with the comforts of home ...

CJ's Peak Trading Checklist: Get Started Now

The peak trading period is a 'make or break' time for retailers, and this year it will be impacted by the offline-to-online shopping shift brought ...

The Results are In! Announcing the 2020 CJ Ambassadors

It’s that time of year, pandemic or not: our fourth annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This ...

Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Reporting

A global home and business services brand leveraged CJ’s Affiliate Customer Journey reporting to diversify media partners which resulted in increased ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ Affiliate to recruit and activate publishers to grow revenue internationally, ...

Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software. Results at a Glance: The Autodesk ...

Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

A Study of Affiliate Incrementality

WHITEPAPER A Study of Affiliate Incrementality With more than 21 million retail consumers and 5.5 million transactions analysed, this is the largest ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Lucky Brand Increases Traffic & Engagement through CJ's VIP Influencer Campaigns

Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive ...

Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer ...

65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications. Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders. Released by ...

75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...