COVID-19 Resources

Helpful articles, reports, and updates all in one place to guide your marketing strategy and help you best meet consumer needs during this historic time.

Featured report

COVID-19 Network & Consumer Trends Report

To help advertisers and publishers determine how to best respond to consumer needs in the current market, CJ created the weekly updated COVID-19 Network & Consumer Trends Report. This report includes network-wide data and sector-specific...

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Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

Jun 2, 2020
Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

Consumer research: Brands should continue advertising during Covid-19

Right now, during this global pandemic, the majority of consumers do want to receive adverts from brands, but many – including just over half of US ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.

Apr 14, 2020
Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has revealed.

Apr 9, 2020
Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers.

Apr 6, 2020
Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of uncertainty.

Apr 6, 2020
How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing time.

Apr 1, 2020