COVID-19 Resources

Helpful articles, reports, and updates all in one place to guide your marketing strategy and help you best meet consumer needs during this historic time.

Featured report

COVID-19 Network & Consumer Trends Report

To help advertisers and publishers determine how to best respond to consumer needs in the current market, CJ created the weekly updated COVID-19 Network & Consumer Trends Report. This report includes network-wide data and sector-specific analysis to ...
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“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”

As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to COVID-19 and shares some of the company's recent developments.

Aug 10, 2020
Back to School Strategies that Cover All the Bases

Well, here we are: over halfway through 2020 and facing the most uncertain Back to School season yet. It’s like a never-ending “choose your own ...

Delivering the Right Connections

At FedEx Office®, we believe having the right team helps you innovate and challenges your business to move forward. Our venture into the affiliate ...

Finance & COVID-19: Credit Card Trends & Recommendations from Q2 2020

As we continue through the second half of 2020 and the world adjusts to the ever-evolving situation surrounding COVID-19, the full economic impact is ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick and mortar presence have been severely impacted by stay-at-home ...

Boost Your Site Conversion with Solutions from UpSellit

At just over halfway through the year, 2020 has been...different. We caught up with Rich Greenwell, Commercial Director at UpSellit, to learn how the ...

Advertisers & Publishers Step Up to Give Back During COVID-19

Throughout this global pandemic, there have been thousands of people who have sacrificed themselves, stood up for others, and given back in a time of ...

Jun 8, 2020
An Extended Tax Season: How Publishers Can Meet New Demands

Due to the COVID-19 pandemic, the 2020 tax filing deadline for US residents has moved from the normal April 15 deadline to July 15. While many ...

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Buy Now Pay Later Publishers Transform Online Payment Models

A new publisher model is increasing consumers’ likelihood to purchase and in turn is transforming payment options. Fintech companies that specialize ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

May 21, 2020
Thank You Hour: CJ'ers Recognize Friends & Family on the Front Line

All of us at CJ Affiliate know we're super lucky to work in an industry that allows us to stay safe at home during this global pandemic—we're ...

May 1, 2020
Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

Consumer Research: Brands Should Continue Advertising During COVID-19

Right now, during this global pandemic, the majority of consumers do want to receive advertising from brands, but many—including just over half of US ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement last week of widespread changes to the Amazon Associates Program, including 66% cuts to affiliate commissions on average, there ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.

Apr 14, 2020
Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has revealed.

Apr 9, 2020
Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers.

Apr 6, 2020
Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of uncertainty.

Apr 6, 2020
How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing time.

Apr 1, 2020
How Affiliate Marketing Responds to Customer Needs During the COVID-19 Crisis

In this historic time of disruption and uncertainty, it's more important than ever to help customers meet their rapidly changing needs.  The ...

An Update from CJ Affiliate’s CEO Regarding COVID-19

I want to take a moment to recognize this unprecedented event that is affecting all aspects of lives all over the world.  Speaking on behalf of all ...