Audience Agency

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ helps drive successful expansion into the Asia Pacific region for world leader in design software.   Results at a Glance: The Autodesk Asia ...

Associate Spotlight: Client Development Director Steven Coyle Shares his Goal for the Year—Meet Beyoncé

As one of the youngest Directors at CJ, we were surprised to learn that high-achieving Chicago-based Client Development Director, Steven Coyle, was ...

2019 AffiliateBenchmarks: CJ is Network of Choice

AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its eleventh annual survey.  With ...

Skimlinks Boosts Transparency for CJ Advertisers to Create Deeper Partnerships

Although CJ Affiliate and Skimlinks have been longstanding partners, we were thrilled when they wanted to take our relationship to new heights by ...

Affiliate Mar'kidding'

"What is affiliate marketing?" Fellow affiliate marketers are *all too familiar* with the eternal struggle of trying to explain what we do for work. ...

New Advertisers Launched in Q2 of 2019

CJ, CJ, how does your garden grow? In Q2, spring sprang and the CJ Affiliate network sprouted 84 new Advertisers! Click on the logo of each ...

Five Reasons Influencers Turn Down Campaign Work

This article highlights five reasons influencers turn down campaign work — with input directly from influencers about common mistakes and blockers ...

CJ Affiliate Nominated for 9 International Performance Marketing Awards in 2019

CJ Affiliate has been shortlisted for nine awards at 2019’s International Performance Marketing Awards (IPMAs). The IPMAs recognize the very best in ...

CJ Affiliate Announces the CJ Excellence Awards Winners at the 20th Annual CJU Conference

SANTA BARBARA, CA – September 11, 2019 – CJ Affiliate™ announced the winners of the 2019 CJ Excellence Awards. Now in their 20th year, the CJ ...

Announcing the 2019 CJ Ambassadors

It’s that time of year—our third annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This annual initiative ...

Seek to Understand Content Commerce with Sarah Bundy at CJU19

In advance of moderating a highly anticipated CJU panel session on content commerce, we asked Sarah Bundy from global performance marketing agency, ...

Taking Affiliate Worldwide: Top Tips for Global Program Success

This guide will deliver the framework of how to successfully go global with step-by-step advice that includes new opportunities and showcases highly ...

Should You Invest in Singles’ Day?

With Singles' Day revenue climbing exponentially each year, brands are wondering how—if at all—they should invest in this growing seasonal shopping ...

Savings United Connects Coupons with Content

Based in Germany, with employees all around the globe, Savings United is a white label coupon solution that works directly with large Content Media ...

Technologies Taking Flight with Simon Bird

On the heels of raising $2.8m in seed funding, RevLifter’s Simon Bird prepares to take the stage at CJU19 to showcase the newest technologies ...

Grow Your Global Reach at CJU19

At CJ Affiliate, we believe that growth begins with the right partners, thus this year's conference is focused on facilitating events to spark those ...

Mayur Kshetramade Named President of CJ Affiliate

As you may have already heard, as part of data company, Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the ...

Industry Report Proves Value of Affiliate Channel

Non-profit trade association, the Performance Marketing Association (PMA), announced the release of the first-ever, highly anticipated industry-wide ...

Network by the Sea at CJU19

We're about 7 weeks out from CJU19, and we're already starting to feel a surge of excitement!   For over 20 years, CJ Affiliate has brought ...

All Primed for Prime Day

In the spectrum of shopping holidays, Amazon Prime Day is a relatively young one. Created in 2015 to celebrate Amazon's 20th birthday, the shopping ...

Learn Big at CJU19

This year at CJU19, we offer many ways to immerse yourself in learning. You’ll find big stage sessions where we dare to feature our biggest thoughts, ...

Announcing CJU19 Guest Keynote Speaker Soccer Icon Abby Wambach

In the digital marketing industry, we often hear our peers warning about the pitfalls of "working in a silo"—the term is almost an overused corporate ...

Associate Spotlight: Data Analyst John Madden Shares Why You Should Never Play Slot Machines

Chicago-based Data Analyst, John Madden, has only been with CJ Affiliate since October 2018, but he's proven to be a rising star. John was kind ...

Into the Great Beyond with BorderX Lab: Part 2

This is Part 2 of our interview with Jeff Unze, President of Strategic Partnerships at BorderX Lab. (If you haven't already, check out Part 1.) Jeff ...

What in the World Wide Web: Moving Forward in the Face of Privacy Changes

This is part one of a series discussing recent digital privacy trends. Here we begin by sharing our philosophy. Head over to part two to read all ...

Advertiser Integration Solutions for ITP 2.2 and Beyond

This is part two of a series discussing recent digital privacy trends. In part one, we discuss CJ's philosophy; here we share our technical approach. ...

4 Ways Advertisers Can Win the Back to School Season

To learn how affiliate marketers can best take advantage of the Back to School season, CJ Affiliate turned to Lisa Hein at performance marketing ...

Be a Content Ambassador at CJU19

Do you want more content created about your brand? Does the word “influencer” make your affiliate heart skip a beat? Are you VIP Campaign curious?   ...

A Data-Driven Look at the Impact of Continual Publisher Recruitment on Long-Term Growth

As technology has gotten smarter over the years, the consumer has naturally followed suit. They now expect their needs to be met in a more immediate, ...

CJ Takes a Bite Out of the Big Apple

Last week, CJ Affiliate hosted over 100 Advertisers and Publishers at the upscale rooftop bar, cloudM New York Bowery.    The vibrant and modern ...

Into the Great Beyond with BorderX Lab: Part 1

We recently sat down with Jeff Unze, President of Strategic Partnerships at BorderX Lab, to discuss the ins and outs of the Chinese market and how ...

2019 AffiliateBenchmarks Survey is Now Open

Join us as we continue to charge ahead in the affiliate industry, and see how you measure up.   AffiliateBenchmarks, the affiliate marketing research ...

KonMari Your CJ Account: Advertiser Edition

Did a spritely Japanese woman recently re-teach you how to fold all of your clothes? Well, the wisdom of Marie Kondo extends far beyond your ...

CJ Affiliate and Debenhams Crowned Best Managed Affiliate Program

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Program award at the Performance Marketing Awards (PMAs) 2019. This article ...

How CJ'ers are Going Green for Earth Day—and Every Day

With our New York office holding an Earth Day Challenge (25 points to anyone who can go 15 days without ordering from Amazon; 35 points if you ...

New Advertisers Launched in Q1 of 2019

New year, new Advertisers. We were on quite the health kick in Q1—spinning, smoothie bowls, network growth, you know. After weighing in, we're happy ...

Why Retailers Should Focus on China for Global Ecommerce Growth

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the ...

Health & Wellness Company, Life Extension, Drives Big Growth with a Strategic Search Campaign via Affiliate

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a ...

Celebrating Women in Affiliate Marketing

In honor of International Women's Day, Geno Prussakov of AM Navigator shared a series of interviews with women in affiliate marketing including CJ's ...

Looking Beyond Traditional Affiliates: Is Content King?

The fastest growing affiliate programs actively recruit publishers to their programs. They invest in new publishers and test out new models.  This CJ ...

Using KPIs that Matter to Achieve Influencer Marketing Success

If you're an affiliate marketer stepping into the world of influencer marketing, here are some essential KPIs to help you achieve influencer ...

CJ Nominated for 17 Performance Marketing Awards in 2019

It's shaping up to be another big year for CJ Affliate at the Performance Marketing Awards (PMAs). The UK based awards celebrate excellence within ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and Publisher NMPi to dynamically ...

The Right Way to Engage with New Affiliate Partners

Here are some useful ways to grow your advertising portfolio, establish new affiliate partners and diversify your publisher mix. This CJ authored ...

Hello China! Easily Tap into the World’s Largest eCommerce Market

CJ can help you leverage your current US affiliate marketing and ecommerce tools to facilitate Chinese cross-border shopping. According to eMarketer, ...

2018 Holiday Performance Benchmarks

The CJ Affiliate global network during Holiday 2018 experienced solid revenue and order growth driven by strong shopper interest in purchasing ...

CJ Goes BIG in Dallas

CJ Affiliate’s latest regional networking event took on Dallas last week.   On February 5th, our Dallas and Austin-area clients joined us for an ...

Most Popular Junction Posts of 2018

The year was 2018. Publishers and Advertisers lived in harmony in the CJ network. Agencies became CJ Ambassadors. GDPR had our collective heads and ...

New Advertisers Launched in Q4 of 2018

Gifts were flowing in Q4. What did we get for the holidays? Over 60 new Advertisers added to the CJ Affiliate network. Click on their logo below to ...

3 Tips for Maximizing Revenue with Travelers

To learn how affiliate marketers can best convert the increased interest in travel purchasing during Q1, CJ Affiliate turned to Sarah Bundy at the ...

New Advertisers Launched in Q3 of 2018

We closed out Q3 with more than 50 new advertisers added to the CJ Affiliate network. Click on their logo below to visit their website. If you're ...

New Chinese Ecommerce Regulations and Cross-Border Shopping

New regulations in China aimed at ecommerce took effect on January 1, 2019. The updated regulations should be welcome news for both advertisers ...

Singles’ Day 2018 with JD: A Personal Account

As we enter the new year and reflect on some of the big things that 2018 brought to ecommerce and digital marketing, it’s impossible to ignore the ...

Up Close and Personal with RevLifter

At CJU18, we caught up with Simon Bird, co-founder of RevLifter, to get his perspective on personalization within affiliate marketing and how ...

2018 Holiday Peak Week Benchmarks

Purchases of computers, clothing, home goods and shoes led to strong year over year performance in the CJ network on Black Friday and Cyber Monday ...

Announcing the 2018 CJ Ambassadors

The second annual CJ Ambassador Program has come and gone, and a new class of CJ Ambassadors has emerged! This annual initiative allows individual ...

2019 Q1 Events Preview

It’s almost the New Year, which means CJ is getting ready to hit the road for industry events and conferences in 2019! See below to find out where ...

Holiday Pulse: Thanksgiving & Black Friday 2018 Benchmarks

Strong sales on Thanksgiving Day and Black Friday set the stage for strong holiday performance that could exceed e-commerce growth forecasts. Based ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

CJ Wins Big at 2018 International Performance Marketing Awards

CJ Affiliate took home three awards at the 2018 International Performance Marketing Awards (IPMAs). In addition to Best Use of Data award with NMPi ...

How to Execute a Successful Q4 Strategy

You’ve determined your Q4 strategy through promotional planning, historical analysis, and account review by reading our post How to Plan a Successful ...

The Power of Affiliate Marketing

Affiliate marketing is the only marketing channel that engages consumers both online and offline at every point of the customer journey, worldwide. ...

How to Plan a Successful Q4 Strategy

Q4 can be a busy time of year, as affiliate managers hustle to schedule and coordinate brand and site promotions as well as ensure they meet program ...

Prevent Traffic Leaks & Grow Business with Siteplug

As an advertiser leveraging digital marketing and affiliate to extend your brands reach and grow your business, it is crucial to ensure those ...

New Advertisers Launched in Q2 of 2018

Business as usual: we launched more than 60 new advertisers in Q2 of 2018. Take a look at the advertisers that joined CJ last quarter. Click on their ...

CJ Affiliate Announces the "CJ You Awards" Winners at the 19th Annual CJU Conference

SANTA BARBARA, CA – September 14, 2018 – CJ Affiliate™, the affiliate marketing arm of Conversant®, announced today the winners of the 2018 CJU You ...

Affiliate Personalization: A Customer-Centric Approach to Intelligent Growth

The demand for personalized consumer experiences across all marketing channels is no longer a “nice to have”, but rather it is at the center of ...

CJU18 Session Lowdown

Each year the team that curates CJU’s education sessions asks, “What affiliate topics are most important to our clients?”  Through numerous ...

CJ Nominated for 11 International Performance Marketing Awards

CJ Affiliate has been nominated for 11 awards at the 2018 International Performance Marketing Awards (IPMAs). The IPMAs recognize the very best in ...

Surfmyads Talks Global Strategy & Expansion

Surfmyads.com, established in 2006, owns and operate several coupon sites and is primarily known for its leading coupon-code site, Promocodes.com. As ...

Summer of Service in Santa Barbara

Epsilon’s annual Summer of Service competition is something that we at CJ Affiliate look forward to every year. Summer of Service is an excellent ...

2018 Holiday Intelligence Report

Online shopping is the growth engine for US retail, in general, and especially during the holiday season. CJ Affiliate’s newly released 2018 Holiday ...

Announcing the CJU18 Guest Keynote Speaker

CJ Affiliate is proud to welcome Dan Heath as our CJU18 Guest Keynote Speaker. In today’s digital marketing climate, it is more important than ever ...

New Advertisers Launched in Q1 of 2018

We kicked off 2018 by launching more than 60 advertisers in Q1 2018. Take a look at the advertisers that joined CJ last quarter. Click on their logo ...

Nexus Tax Law in South Dakota Upheld by U.S. Supreme Court

Recent U.S. Supreme Court nexus tax law decision has no immediate impact on CJ or our clients.  On June 21, 2018, the U.S. Supreme Court upheld a ...

What You Need to Know about Apple Intelligent Tracking Prevention (ITP)

Are you prepared for Apple's newest Intelligent Tracking Prevention update?  What is Apple ITP 1.0? In September 2017, Apple released an update for ...

Cross-Device: A Year in Review

The era of Cross-Device has arrived. In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Strategies for Back-to-School Promotions from Gen3

School’s out. Back-to-School promos are in. Across the country kids are cheering as they leave classes for the last time this school year. While ...

Captivate & Capture Customers through Commerce Content

Commerce content is all the rage. And after meeting with three top Publishers in the game at CJU17 last year, we know why. These content specialists ...

CJ Expands Advertiser Development Team by 20%

Growth brings growth—come join our incredible team! As a result of aggressive growth in transaction volume across the 1,600 Advertisers in our ...

Privacy by Design: GDPR & Digital Advertising

The IAB Europe, IMRG, Conversant, and CJ Affiliate form an expert panel to help you gain clarity into the obligations for Advertisers and Publishers, ...

CJ's Suite of Solutions to Support GDPR Compliance

The GDPR comes into effect on May 25, 2018.  With over 96% of our global clients interacting with EU consumers each quarter, we have been hard at ...

CJ's Regional Event Series Takes on San Francisco

CJ Affiliate’s latest regional networking event descended upon San Francisco last week. On May 9, we welcomed 30+ clients to the South of Market ...

Finder: Growing Reach by Helping Consumers Make Better Decisions

Finder helps people make better decisions. We recently sat down with Fred Schebesta, Co-Founder and CEO of Finder, to talk about the trends he is ...

Network Publisher Recruitment Provides Sustainable Brand Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth. Network ...

2018 Cross-Device Intelligence Report

The era of cross-device is here. Time spent on mobile devices has increased to the point where, in many markets, the audience reach of mobile devices ...

CJ Wins 3 Performance Marketing Awards in 2018

We're happy to announce that CJ Affiliate won three awards at the 2018 Performance Marketing Awards (PMAs). The ceremony took place in London, ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

2018 AffiliateBenchmarks: CJ is Network of Choice

AffiliateBenchmarks, the affiliate marketing research division of House of Kaizen, recently released the results of its tenth annual survey.  With ...

GDPR and CJ Affiliate: Our Preparation

Both CJ Affiliate and Conversant support the principle of GDPR—to strengthen and unify data protection for all individuals in the EU—and are already ...

Gain GDPR and ePD Compliance with New Consent Tool

Together with Conversant, we have launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for ...

New Advertisers Launched in Q4 of 2017

We ended 2017 with a bang! Take a look at the advertisers who joined us in Q4. Click on their logo below to visit their website. If you're interested ...

CJ Affiliate’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

CJ Nominated for 17 Performance Marketing Awards in 2018

We’re thrilled to announce that CJ Affiliate has been nominated for 17 Performance Marketing Awards (PMAs) this year. The UK based awards celebrate ...

Cross-Device Offers a New View into Affiliate Performance

To date, over 1,000 of our Advertisers have enabled Cross-Device tracking, resulting in hundreds of thousands of orders tracked and millions of ...

What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...

2017 Holiday Performance Benchmarks

Across CJ Affiliate’s global network, Holiday 2017 delivered strong revenue and order growth throughout the holiday season. Affiliate growth in the ...

A Conversation with New Global Partner Afilio: Part 2

Below, we continue from A Conversation with New Global Partner Afilio: Part 1, our interview with founder Julien Turri, to gain some insight into how ...

A Conversation with New Global Partner Afilio: Part 1

As CJ Affiliate continues to keep global perspective at the forefront of affiliate strategy, we joined forces with Latin American company Afilio. ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

The Science of Influencer Marketing

Influencer Marketing remains a hot button topic. But what does it all mean for you and affiliate? I’m a gamer off hours; there’s nothing I love more ...

CJ Affiliate 2018 Events Preview

It’s the New Year, which means we are gearing up to hit the road for industry events and conferences in 2018! In addition to the below industry ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Raise the Stakes on Affiliate Investment: Part 2

In the first part of our deep dive on why affiliate should command more investment, we examined the purchase and brand engagement behavior that makes ...

Ready Yourself for Affiliate

Before jumping into affiliate, it’s important to assess what you’ll need to bring to the table. Many publishers dive in and expect quick results, but ...

2017 Holiday Peak Week Benchmarks: A High-Growth Story

Days of strong sales in the week leading up to Black Friday and through Cyber Monday show preparations and planning for Holiday 2017 paid off. Based ...

Holiday Pulse: Black Friday 2017 Benchmarks

Strong sales on the official start of the holiday shopping season signal online retail sales will meet growth expectations. Based on preliminary ...

See Where You Stack Up with AffiliateBenchmarks

Join us as we continue to charge ahead in the affiliate industry, and see where you stack up with the 2017 AffiliateBenchmarks Survey. This ...

Maximize Your Participation in Free Shipping Day

As one of Q4’s largest shopping events, Free Shipping Day is a cost-effective means of driving last-minute holiday sales and boosting brand presence. ...

How to Break into Single’s Day in a Big Way

The holiday shopping season seems to start earlier and earlier each year. For those brands that are looking to tap into China’s massive market, the ...

A Conversation with New Global Partner Interspace

It is undeniable that we are living in an increasingly global landscape, and CJ Affiliate is keeping up with these international industry trends, ...

New Advertisers Launched in Q3 2017

With CJU17 in our rearview mirror, we're hard at work launching more advertisers into our network—the largest in the affiliate space. Take a look at ...

CJ Wins Big at 2017 International Performance Marketing Awards

London was buzzing with some of the best in the business last night, as it hosted the first annual 2017 International Performance Marketing Awards. ...

2017 Holiday Intelligence Report

CJ Affiliate’s Holiday Intelligence Report outlines global affiliate marketing trends and strategies for the holiday season. Planning for Holiday ...

Vote CJ Affiliate: Industry Choice of Network

Thank you for nominating CJ Affiliate as Industry Choice of Network for the first annual 2017 International Performance Marketing Awards. Together we ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

CJU16 Keynote: "Get To" vs "Have To"

CJU16 Keynote Speaker, Life is Good Co-Founder John Jacobs, describes how the "Life is Good" message started to spread a positive, inspirational ...

CJU16 Keynote: Highlights

In this highlight reel of the CJU16 Keynote Speaker, John Jacobs, co-founder of Life is Good, speaks about what inspired him and his brother Bert to ...

CJU16: Fun with Tripp & Tyler

Follow comedic duo Tripp & Tyler as they spread laughs throughout CJ Affiliate's annual conference CJU16.

Timing, Trends & Tips for 2015 Holiday Season

In this webinar recording we offer top level insights from our 2015 Holiday Intelligence Report. Highlights include the most import trends from 2014 ...

CJU14 Highlights

Enjoy some highlights from CJU14. From the Welcome Party on the beach and other engaging networking events, to thought-provoking sessions and ...